Michaela Holbrook
Hove,East Sussex
Summary
A skilled professional with expertise in copywriting, content calendar organisation, and brand understanding. Proficient in utilising content publishing tools, social media scheduling tools, and platforms such as Canva and Meta to enhance brand visibility. Demonstrates a strong understanding of Google Analytics and SEO keyword research to drive content strategy. Experienced in creating engaging IG reels and managing brand collaborations. Committed to leveraging skills in content creation to support dynamic marketing initiatives.
Overview
11
11
years of professional experience
Work history
Content writer
Freelance
Brighton, Brighton and Hove
05.2014 - Current
- Edited and proofread written materials to ensure clarity, coherence, and adherence to brand guidelines.
- Assisted in managing social media accounts by crafting posts that align with marketing strategies.
- Utilised SEO best practices to optimise content for search engines, enhancing visibility and reach.
- Maintained an organised content calendar to schedule and track upcoming projects and deadlines.
- Supported social media campaigns by crafting catchy captions and post descriptions.
- Helped increase website traffic by producing high-quality content regularly.
- Assessed SEO performance using Google Analytics to optimise content.
- Maintained consistency of brand voice across all written communication channels, enhancing company's image.
Website manager
Freelance
Brighton, Brighton and Hove
05.2014 - Current
- Designed attractive, user-friendly websites by utilising WordPress themes and plugins.
- Optimised website content for improved SEO rankings.
- Improved load times by optimising images and code on the website.
- Updated the company blog regularly, maintaining a steady flow of fresh content.
- Implemented regular content updates, resulting in increased audience engagement.
Social media manager
Freelance
Brighton, Brighton and Hove
05.2014 - Current
- Developed comprehensive social media strategies to enhance brand awareness across multiple platforms.
- Managed content creation and curation to engage target audiences effectively.
- Analysed social media metrics to refine and optimise engagement strategies.
- Stayed up-to-date on new digital technologies and social media best practices for continuous improvement in service delivery.
- Developed an efficient content calendar leading to a well-organised posting schedule.
- Optimised SEO practices for improved website traffic.
- Produced photo and video content with excellent editing skills.
- Optimised content using key words and targeted publication times to maximise engagement.
Skills
- Copywriting proficiency
- Content calendar organisation
- Understanding of Google analytics
- Brand understanding
- Content publishing tools
- IG reels
- Brand collaborations
- SEO keyword research
- Social media scheduling tools
- Canva
- Meta
- Google Analytics
- Content creation
Timeline
Content writer
Freelance
05.2014 - Current
Website manager
Freelance
05.2014 - Current
Social media manager
Freelance
05.2014 - Current
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