Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Michaela Hardulakova

Senior Leader in Strategic Marketing & Social Media
London

Summary

Strategic and creative senior marketing leader with over 10 years of international experience in media and digital landscape. Proven track record in developing high-impact paid and organic social media strategies, operational leadership, and communication planning. Adept at aligning marketing innovation with business goals, delivering measurable engagement, revenue growth, and award-winning campaigns. Forward-thinking Senior Manager adept at managing teams of 11 employees with three direct reports to accomplish challenging objectives, imparting clear vision to guide cohesive, high-performing teams.

Overview

11
11
years of professional experience
2
2
years of post-secondary education

Work History

Head of Paid Social (Senior Manager, Social Planning & Operations)

The Economist
London
02.2021 - Current
  • Recruited as an autonomous leader to drive global paid social strategy across Meta, LinkedIn, YouTube, X (Twitter), and Reddit, supporting EMEA, APAC, and US regions.
  • Led a team of 11 Revenue Operations professionals and acted as the key escalation point for operations and strategic alignment.
  • Exceeded business targets by 150% in paid social under my leadership.
  • Successfully introduced Reddit advertising, tripling upsell revenue opportunities.
  • Overhauled paid social processes, resulting in +300% site engagement and +200% social engagement.
  • Presented performance insights that shaped media strategy and saved 20% of total budget.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.

Creative Strategy and Content Manager

SEO Flatrate
11.2020 - 05.2021
  • Owned the strategy and delivery of integrated campaigns to boost brand presence and generate leads.
  • Collaborated across digital, sales, and design teams to execute strategic brand initiatives.
  • Launched 'Managed IT Services' brand, contributing to 15% new business growth in 6 months.
  • Implemented multichannel communication strategies (web, email, social), managing budgets and vendors.
  • Increased website visits by 70% among SME BDMs through organic social strategy.

Marketing Demand Generation

Informa
London, England
06.2019 - 06.2020
  • Drove B2B marketing strategy across email, social, and display.
  • Partnered with internal teams to optimize campaign messaging and lead acquisition.
  • Delivered 110% of projected leads via digital demand generation campaigns.
  • Led microsite launch, doubling brand visibility within the first month.
  • Worked cross-functionally to ensure consistent messaging and high-performing assets.

Marketing Manager, Demand Generation

CityDoc
08.2020 - 11.2020

Marketing Executive & Graphic Designer

CityDoc
06.2014 - 05.2019

Education

MSC - Marketing

London South Bank University
01.2020 - 12.2020

BA Hons - Visual Communication

Birmingham City University
01.2008 - 12.2008

Skills

  • Data-driven decision making

  • Paid & Organic Social Media

  • Operations management

  • Creative Strategy

  • Leadership and People Management

  • Corporate communications

  • Strategic planning

  • Operations planning

  • Documentation and reporting

  • Partnership development

  • Troubleshooting and problem resolution

  • Budget oversight

Timeline

Head of Paid Social (Senior Manager, Social Planning & Operations)

The Economist
02.2021 - Current

Creative Strategy and Content Manager

SEO Flatrate
11.2020 - 05.2021

Marketing Manager, Demand Generation

CityDoc
08.2020 - 11.2020

MSC - Marketing

London South Bank University
01.2020 - 12.2020

Marketing Demand Generation

Informa
06.2019 - 06.2020

Marketing Executive & Graphic Designer

CityDoc
06.2014 - 05.2019

BA Hons - Visual Communication

Birmingham City University
01.2008 - 12.2008

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Michaela HardulakovaSenior Leader in Strategic Marketing & Social Media