Michael Wylie–Harris
Farnham,Surrey
Summary
Growth Marketing Expert | Brand + Content Strategist | Creative Director
As a founding member of UK startup, Bulbshare, I’ve helped turn a disruptive, challenger brand with a staff of three into a leading tech business with over 60 team members and clients including LEGO, Samsung, eBay, Unilever, L’Oréal, Nestlé and Vodafone. I joined the business in 2017 and in December 2024 we were acquired by North American UX specialists SMG.
Along the way, I’ve been instrumental in the creation of our brand, our culture and our GTM strategy, led our Growth Marketing and Content teams, directed multi-channel content campaigns, including webinars, video and all digital advertising, set-up and managed remote creative teams in South Africa and Europe and represented the brand at numerous events, including industry panels and webinars.
Overview
18
18
years of professional experience
10
10
years of post-secondary education
Work history
Vice President of Brand
Bulbshare
2017.01 - 2025.02
- Led the creation of the Bulbshare brand, brand positioning and marketing strategy
- Developed brand look and feel and TOV, including website and all marketing collateral
- Built content and marketing teams, including remote teams in South Africa
- Led all digital marketing activity, including webinars, podcasts, video, social media and SDR
- Worked with clients including LEGO, L’Oréal, Nestlé and Unilever
- Set team KPIs in line with overall business goals with trackable metrics, reporting templates and cadences
- Part of an SLT that turned a three-person start-up with almost no marketing activity into an established industry leader with 15K unique web visits per month
Head of Copy
StartJG Dubai
2015.03 - 2016.12
- Senior copywriter on a global rebrand for Yas Island Abu Dhabi – including all touch points, from positioning statements, design territory rationales and tone of voice to straplines, adverts and digital copy
- Senior copywriter on a global rebrand for Jones the Grocer – including brand guidelines, pack, advertising and in-store copy
- Working across clients including Virgin Mobile, Dubai Airports, Dubai Air Navigation Services (dans), ADCB Bank, Tamkeen, Nshama Dubai, and Bahrain Marina
Senior Copywriter
Big Fish Design Ltd
2012.10 - 2015.03
- Senior copywriter on 360 degree rebrands of Kallo Foods and Whole Earth
- This involved engineering the rebrand from day one, including everything from establishing a new brand personality, tone of voice and ethos to identifying a target audience and developing marketing strategy
- Writing advertising, on-pack, SEO, email and web copy for brands including Yeo Valley, Sofa.com, Tyrrells Crisps, Sipsmith, Clipper Tea, Dorset Cereals and Cornishware
Head of Campaigns + Content
Latimer Creative Media
2011.10 - 2012.10
Working on multi-media branded content campaigns for the likes of Sony, Ralph Lauren, Paul Smith, Proctor and Gamble, STORM London and Boots
Senior Writer
The Future Laboratory [L:SN Global]
2009.06 - 2011.10
Senior writer for one of the world's leading trend forecasting agencies, generating content ideas on a daily basis across a range of 14 sectors from music and fashion to consumer news and technology.
Deputy Editor
LTD magazine
2007.03 - 2009.06
Deputy Editor on one of London's best known music journals, planning an editorial calendar and managing an editorial staff of 16.
Education
MA - Print Journalism
Nottingham Trent University
Nottingham 2002.09 - 2003.09
BA Hons - English
Nottingham University
Nottingham 1999.09 - 2002.09
A Levels - Geography (A); English lang. (B); Media Studies (B); General Studies (B)
Farnham College
Farnham, Surrey 1996.09 - 1998.09
GCSEs - Geography (A); French (A); History (B); Maths (B); English Lang./Lit. (B/B); Double Science (B/B)
Farnham, Heath End School
Farnham, Surrey 1992.09 - 1996.09
Skills
- Brand strategy and growth
- Digital marketing strategy
- Content strategy
- Brand building and awareness
- Creative direction
- Brand positioning
- Copywriting
- Building and leading teams
- Goal and KPI setting
- Company culture
- Hubspot
- MailChimp
- Canva
- PowerPoint
- Meta Ads Manager
- Wrike
- Fellow
- Trello
- Mondaycom
- Cognism
- ZoomInfo
Timeline
Vice President of Brand
Bulbshare
2017.01 - 2025.02
Head of Copy
StartJG Dubai
2015.03 - 2016.12
Senior Copywriter
Big Fish Design Ltd
2012.10 - 2015.03
Head of Campaigns + Content
Latimer Creative Media
2011.10 - 2012.10
Senior Writer
The Future Laboratory [L:SN Global]
2009.06 - 2011.10
Deputy Editor
LTD magazine
2007.03 - 2009.06
MA - Print Journalism
Nottingham Trent University
2002.09 - 2003.09
BA Hons - English
Nottingham University
1999.09 - 2002.09
A Levels - Geography (A); English lang. (B); Media Studies (B); General Studies (B)
Farnham College
1996.09 - 1998.09
GCSEs - Geography (A); French (A); History (B); Maths (B); English Lang./Lit. (B/B); Double Science (B/B)
Farnham, Heath End School
1992.09 - 1996.09