MICHAEL RIDDIOUGH
Franchise Development & Sales Leader
Charlotte,NC
Summary
Results-driven franchise development consultant with a proven record of accelerating growth, increasing unit sales, and building high-performing sales systems. Led franchise expansion initiatives generating over 2,000 awarded units, scaled brands by over 1,500%, and consistently improved lead conversion through structured sales processes and targeted marketing strategies. Combines leadership experience across franchise operations, healthcare consulting, and strategic marketing to deliver measurable business outcomes.
Overview
40
40
years of professional experience
Work History
President & Owner
The Riddiough Group
Indian Trail
01.2012 - Current
- Led franchise development strategy for 30+ brands, driving unit growth and revenue expansion
- Designed and implemented full-cycle franchise sales systems improving conversion rates
- Built lead generation and nurturing campaigns to maintain consistent candidate pipelines
- Advised executives on growth strategy, operations, and market positioning
- Supported franchise financing through SBA loans, 401(k) rollovers, and lending solutions
1-800-JUNKPRO, Beef Jerky Outlet, etc.
01.2012 - Current
- Led franchise development strategy for 30+ brands, driving unit growth and revenue expansion
- Designed and implemented full-cycle franchise sales systems improving conversion rates
- Built lead generation and nurturing campaigns to maintain consistent candidate pipelines
- Advised executives on growth strategy, operations, and market positioning
- Supported franchise financing through SBA loans, 401(k) rollovers, and lending solutions
Senior VP, Worldwide Franchise Sales
Max Muscle Sports Nutrition
01.2007 - 12.2009
- Expanded franchise system from 30 to ~120 units
- Developed regional franchise structure across 12+ territories
- Led national sales strategy and franchise recruitment initiatives
- Improved operational consistency across franchise locations
Co-Owner / Co-Director
KRA Franchising, LLC
01.2004 - 12.2007
- Managed franchise sales organization with multiple clients and sales teams
- Generated $10M in franchise fees over three years
- Built and trained independent sales network
- Oversaw client franchise development strategies and execution
Franchise Broker
Franchise Broker
01.2001 - 12.2003
- Recognized as top-performing sales professional for two consecutive years
- Advised clients on franchise selection and investment opportunities
- Facilitated franchise sales and candidate matching
President / Senior VP, Worldwide Development
Decorating Den Interiors
01.1986 - 12.1999
- Built regional franchise to 33 units in 18 months and achieved 4x return on exit
- Scaled global system from ~500 to 1,400 units
- Expanded to 60 regional franchises and multiple international markets
- Developed master licensing strategy generating $1M in revenue
- Led international franchise expansion across UK, Spain, Japan, and Australia
Education
Master's Degree - Public Health
University of California, Berkeley
Doctorate (PharmD) - Pharmacy
University of California, San Francisco
Associate Degree - Arts
Bakersfield Community College
Skills
- Franchise Development & Expansion
- Sales Strategy & Full-Cycle Sales
- Lead Generation & Conversion Optimization
- Operations & Process Development
- Executive Leadership & Team Building
- Strategic Marketing & Brand Growth
- Discovery Day & Candidate Qualification Systems
- Financial Structuring & Franchise Funding Support
Timeline
President & Owner
The Riddiough Group
01.2012 - Current
1-800-JUNKPRO, Beef Jerky Outlet, etc.
01.2012 - Current
Senior VP, Worldwide Franchise Sales
Max Muscle Sports Nutrition
01.2007 - 12.2009
Co-Owner / Co-Director
KRA Franchising, LLC
01.2004 - 12.2007
Franchise Broker
Franchise Broker
01.2001 - 12.2003
President / Senior VP, Worldwide Development
Decorating Den Interiors
01.1986 - 12.1999
Master's Degree - Public Health
University of California, Berkeley
Doctorate (PharmD) - Pharmacy
University of California, San Francisco
Associate Degree - Arts
Bakersfield Community College