Michael Raymond

• Sell digital solutions into B2C and B2B sectors for digital agencies, including Website Development, Digital Marketing, eCommerce Platforms: Magento, Shopify, Woo Commerce, WordPress, Drupal, Advertising Media Sales, CRO, Data Driven Analytical Solutions, SAAS and Videography
• Pull digital sector Jobs and pass on to recruitment agencies, achieved average of ten jobs per month for agencies such as Salt Recruitment
• Secured new business opportunities by cultivating strong relationships with potential clients via marketing outreach, telesales, video meets and F2F
• Streamlined sales and marketing processes on Pipedrive and HubSpot which improved overall efficiency leading to more client wins and revenue growth
• Identified market trends in data driven digital marketing and eCommerce platform strategies which resulted in higher response rates from sales and marketing activity leading to increased revenue generation
• Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales
• Represented FUZE at trade shows building up prospect network and bringing in new business briefs
• Grew annual revenue by 30% with targeted sales and marketing strategy and implementation via telesales, video meet and F2F meetings/pitches
• Developed matrix selling strategy to win more new business from exiting clients and created a referral sales model to identify new clients from these relationships
• Consistently exceeded revenue targets of £80k pm
• Coached team to identify more new business opportunities via marketing outreach and direct sales

• Hitting and smashing revenue targets of £50k revenue per month selling full service digital agency offering
• Selling mainly to B2C and B2B online retailers
• Controlled entire sales cycle from prospecting to closing
• Notable account wins with: King of Cotton, Rapidlash, Hepple Spirits, Douwe Egberts, FDD international, Simon Harrison, Trust and Avalon
• Devised, implemented and managed outbound marketing sequences via HubSpot which generated leads and sales
• Worked with internal digital teams to create and add new solutions to our service stack such as Digital PR, Content led SEO and CRO. Then sold these into existing client base and new accounts
• Biggest deal, FDD International, designing and building 25 new cosmetic B2C sites on Shopify and other solutions across DM, SEO, Paid Media, Social. Digital PR, CRO. Deal value £1,250,000

• Created a Magento design, development, and management agency sell from existing PHP agency
• Collaborated with internal development teams to deliver full Magento service stack delivery and ERP services
• Successfully sold the new services into B2C & B2B sectors by identifying new business scenarios such as Re-platforming projects, ERP integrations, Improved eCommerce performance, Creative UX/UI solutions, Web-site Development briefs, Analytical Data Need, CRO Issues and RFPs
• Leveraged and monetized existing Magento version one user database to win accounts via Magento V2 upgrades
• Utilised my linked-in network of 2,000 plus 1st degree connections of digital services decision makers to identify and pitch new business opportunities
• Worked with internal team to Install Sharpspring in order to track identified prospect leads and developed our own sales and marketing automated platform
• Built out successful Digital Marketing proposition via external agency partnership which enabled NE to win business they had not won before and enhance their existing service stack
• Target prospect profile: Large SMEs, Blue chips, and Enterprise level organisation
• Managed and mentored sales team helping increase revenue from this team by 50%
• Sold larger enterprise level deals via ERP partnerships with SAP Business One, Microsoft Nav and KHAOS Cloud Control
• Delivered revenue and market share growth to clients such as Autoglass by improving their online user experience which built up stronger more loyal relationships with their clients across all points of contact and conversion
• Won new accounts from my own personal network of contacts across multiple retail sectors including Travel, Fashion, Finance, Entertainment, Media, Leisure, Hospitality, Recruitment, Luxury Goods, Gaming, Automotive, FMCG, Food and Sports

• Full Service Digital agency and Magento eCommerce experts
• Managed successful new business strategy targeting London based companies from my office in the Shard, London
• Won one new client a month selling digital services with a focus on Magento ecommerce
• New Business Wins included: COCO, The Camera Centre, Liverpool FC

• Full Service Digital agency
• My remit was to bring in the big money from the big brands
• Implemented new business strategy to win more Brand work in London and South East this was achieved successfully promoting our customer centric solutions to the correct profiled targets
• Re-designed our sales collateral which highlighted our focus on Creative design, Web-site Development, APPs, Mobile, SEO, CRO, Loyalty programs and Digital consultancy
• New “Brands” Business Wins: The Restaurant Group: Garfunkel’s, Chiquito’s, Frankie and Benny’s, Coast to Coast, The Filling Station. Joy Clothing, Shakespeare Globe and Sodexo Events
• Controlled entire sales cycle, selected pitch teams and project management teams
• Headline: Sodexo account has now yielded over £4miilion in revenue

Leading provider of content management and marketing services

• New business strategy targeting high street brands, corporates and large publishers bringing in several new accounts on board including Waitrose, Tottenham Hotspur, Liverpool FC
• Sold digital asset management system EMAGINE into publishers and big retailers such as Waitrose, average deal size £1miilion in total over a four-year contract
• Won business with Liverpool FC providing retail marketing imagery and content repurposing for their print and digital channels. Services included photography, catalogue production, video creation, banner-buttons, reformatting and production of large-scale stadium point of sale
• Delivered entire sales cycle management with notable success in retail fashion working within the direct marketing and digital sales channels for Boden, Jack Wills, Berghaus and Figleaves
• Good traction gained selling DAM and digital development services at publishing expo resulted in successful partner pitches with Warner Group Publishing and TBWA

• Digital Marketing Agency: SEO, PPC, I.T Development, Display, Affiliates, Social Media, Video Marketing, Email Marketing
• Worked closely with prospect to identify KPIs and constantly improve performance metrics such as CPL, CPM, CPC, CPA, CR%, User engagement, Bounce Rate, Dwell time, Views, Fans, Followers, Downloads and ROI
• Significant new business wins: Activision via MEC Global, Von Essen Hotels (direct to client), Logic 3, Superdry, Avery’s and Nivea via Carat
• Recruited and managed our SEO/PPC teams and sales teams building up over 30 separate accounts delivering over £15million in revenue per year
• Travelled to Bangalore, India to oversee paid media teams to keep them within budget
• Achieved monthly revenues of over £1million
• Deal size from £25,000 trials to £2million big media spends from Brands such as Poker.com

• Publishing company and on-line lifestyle portal
• Equity position to collaborate with CEO to design a business model to launch a Surrey based publishing company.
• Sold media space to local and national companies, within one year we were valued at £500,000
• Recruited and managed sales force of four, constantly achieved MOM revenue targets of £100,000
• Launched www.townandcountryclub.net as an on-line lifestyle portal and members club
• Took exit from business and collected on share equity when sold to an on-line lifestyle publishing investor

• Sold FMS client-publishing solutions and media sales into Luxury goods, Financial, Leisure, Prestige, consumer and lifestyle sectors in UK, Europe
• Ran the media sales operation for contract titles: Bentley, Sunseeker, Lotus, Bonham’s and Anglian
• Operating within entire design/publishing process from creation, editorial content, design layout, printing, and fulfilment and in particular the media sales operation
• Never missed media sales targets of £100k per issue across 7 titles
• Achieved significant £1miillion per annum client publishing new business accounts with Lotus, Bonham’s, Marbella Club Hotel and Anglian Home Improvements