MICHAEL PHILIPS

• Owned customer retention, renewal, expansion, and commercial growth strategies across key accounts.
• Led complex commercial negotiations, procurement processes, legal reviews, and enterprise contract discussions.
• Developed account plans focused on long-term customer success, value realisation, and revenue growth.
• Acted as a trusted advisor to senior stakeholders, supporting customers through platform evolution and business change initiatives.
• Worked closely with Product and Leadership teams to communicate customer requirements and influence future platform development.
• Identified and executed upsell, cross-sell, and account expansion opportunities.
• Managed renewal discussions and commercial conversations to maximise customer value and retention outcomes.
• Partnered with Marketing, Product, and Customer Success teams to improve customer engagement and adoption.
• Supported technical and integration-related customer discussions, ensuring business requirements aligned with platform capabilities.

• Managed a portfolio of SMB and mid-market SaaS customers, supporting account growth, retention, and long-term customer success initiatives.

• Developed trusted relationships with key customer stakeholders, acting as the primary point of contact throughout the customer lifecycle.

• Led discovery and business review sessions to understand customer objectives, operational challenges, and platform adoption requirements.

• Supported customer onboarding, adoption, and expansion strategies, helping customers maximise value from the platform.

• Identified upsell, cross-sell, and account growth opportunities aligned to customer goals and business outcomes.

• Acted as a technical-commercial resource for customers evaluating API-driven workflows, integrations, and platform capabilities.

• Worked closely with Product and Engineering teams to communicate customer feedback, validate use cases, and influence future platform enhancements.

• Collaborated with Marketing and Customer Success teams to improve customer engagement, product adoption, and retention outcomes.

• Delivered tailored demonstrations, training sessions, and strategic recommendations to support customer growth and platform utilisation.

• Managed commercial discussions, contract negotiations, and renewal conversations while maintaining strong customer relationships.

• Served as a trusted advisor for both commercial and technical stakeholders, translating complex technical concepts into clear business value.

• Generated pipeline opportunities through outbound prospecting.
• Conducted discovery and qualification conversations.
• Managed HubSpot CRM and LinkedIn Sales Navigator activity.
• Worked with Sales and Marketing teams to improve conversion performance.
• Maintained outreach quality and operational standards.

• Supported digital analytics and campaign performance initiatives.
• Analysed website performance and presented findings to stakeholders.
• Tracked advertising campaign performance.
• Produced campaign reports and optimisation recommendations.
• Supported data-driven decision making initiatives.