Michael Okelue
Gravesend,Kent
Summary
Highly skilled professional with strong commercial awareness and a proven ability to resolve issues under pressure. Demonstrates excellent communication and presentation skills, attention to detail, and the ability to work effectively without close supervision. A hard-working team player who thrives in competitive environments and consistently delivers results while maintaining a collaborative approach.
Overview
14
14
years of professional experience
2013
2013
years of post-secondary education
Work history
Customer Development Representative
Mars Snacking (CPM)
Aylesbury Road, Thame, Oxford
2025.03 - Current
- Served existing and new retailer accounts by fostering strong relationships.
- Supported efforts to expand distribution of all Mars products within assigned geographical area.
- Informed retailers about benefits of stocking Mars products.
- Drive sales for both retailers and the Brand
Business Development Executive
The Vaping Group Ltd
Blackpool, Unit 3, Avroe House, Avroe Crescent, Blackpool
2024.07 - 2025.02
- Supported servicing of existing and new key accounts, including retailers and wholesalers, while fostering strong professional relationships.
- Assisted in increasing distribution of Chill-Zero vapes, Snowman vapes, and Snowman energy drinks within the designated geographical area.
- Educate retailers and wholesalers on significance of stocking Chill brands to enhance product visibility.
Business Development Executive
Vapelocal (CPM)
Peterlee, Hartlepool
2022.11 - 2024.06
- Increase distribution of vapelocal displays units to retailers by securing new business.
- Learn about competitor landscape and maintain knowledge of vape local and its brands to capture market share.
- Assume responsibility for geographical region.
- Maximise product availability and ensure compliance with brand standards.
- Report daily on sales performance, pricing, and relevant market intelligence.
- Audit displays to ensure adherence to planograms and provide education where discrepancies are found.
- Drive sales through effective re-stocking and order management.
Retail Development Advisor
Menzies Distribution limited
London
2012.10 - 2022.08
- Building, maintaining and developing an excellent relationship with new and existing retailers in my territory, maintaining and growing sales on all range of products by educating retailer of benefits of stocking, display techniques, advising and assisting with promotional mechanics, ultimately ensuring repeat of sales and identifying new opportunities wherever possible
- Assist potential new retailers with preparation of paperwork to activate contract services.
- Coordinate company staff to accomplish work required to ‘open’ new and change of ownerships.
- Coordinate delivery schedules of products for new selling points.
- Identify and resolve retailer concerns.
- Establish and maintain current and potential retailer’s relationships.
- Present and sell company products and services to current and potential retailers.
- Identify sales opportunities and contact these as assigned.
- Follow up on new sales leads and referrals resulting from field activity.
- Maintain sales materials and current product knowledge.
- Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff.
- Develop and implement special sales activities to reduce stock.
- Participate in marketing events such as seminars and trade shows.
Education
Business and Information Technology
South Bank University
LondonSkills
- Excellent communication and presentation skills
- Attention to details
- Good team player
- Hard-working
- Ability to resolve issues under pressure
- Ability to work without close supervision
- Strong commercial awareness
- Can flourish in competitive environment
Timeline
Customer Development Representative
Mars Snacking (CPM)
2025.03 - Current
Business Development Executive
The Vaping Group Ltd
2024.07 - 2025.02
Business Development Executive
Vapelocal (CPM)
2022.11 - 2024.06
Retail Development Advisor
Menzies Distribution limited
2012.10 - 2022.08
Business and Information Technology
South Bank University