Michael McCausland
Sales - Business Development
Crawley,Sussex
Summary
Experienced in B2B SaaS new business and account growth, with a strong background in prospecting, sequencing, and territory planning. Adept at stakeholder discovery, demos, and objection handling, particularly within membership management, payments, subscriptions, fundraising, and e-commerce sectors. Proven ability to collaborate cross-functionally with Product and Marketing teams to drive consultative solution selling to SMEs and NPOs. Skilled in pipeline management and forecasting using Salesforce and HubSpot, alongside expertise in contract negotiation and commercial proposals. Possesses deep knowledge of the community and grassroots sports market. Excellent communication skills demonstrated through presentations and training workshops.
Overview
1
1
Certification
15
15
years of professional experience
Work history
Regional Football Representative
TeamFeePay
Sussex & Surrey
2025.01 - 2026.07
- Own regional new-business quota for TeamFeePay’s football-only club management platform covering registrations, membership payments, fundraising, communications, scheduling and integrated club shop.
- Build and maintain partnerships with Sussex FA and Surrey FA, representing TeamFeePay at events, presentations and award ceremonies across region.
- Built and managed targeted pipeline of grassroots clubs; run tailored discovery, value-led demos and multi-stakeholder sales processes involving chairs, treasurers, secretaries and coaches.
- Present clear ROI cases around administration time saved, payment success rates and member retention, helping accelerate sales cycles and improve close rates.
- Collaborate with marketing on local campaigns, league partnerships and events to increase top-of-funnel activity and qualified meetings.
- Support onboarding and early adoption to protect retention and identify expansion opportunities across fundraising and e-commerce modules.
- Key achievement: Developed initially unfamiliar solution from scratch across region to more than 80 football clubs onboarded, while successfully establishing relationships with both county FAs and competing against established alternatives.
- Remote
- Conducted market research to identify potential leads.
- Presented at events to promote company products and services.
Sales Consultant
LoveAdmin
2019.09 - 2025.01
- Delivered full-cycle B2B SaaS sales for membership and payments software to clubs, associations and community organisations.
- Consistently exceeded monthly and quarterly targets through disciplined outbound prospecting, needs-based discovery and tailored solution demonstrations.
- Built repeatable objection-handling playbooks covering fees, migration effort and legacy tools, shortening sales cycles and improving win rates.
- Partnered with Customer Success to transition new clients, protect retention and identify expansion and referral opportunities.
- Sold extensively across UK and Ireland, with sector focus including gymnastics, swimming, performing arts, athletics and grassroots sport.
- Hybrid
Exhibition & Advertising Sales Consultant
Western Business Media
2018.02 - 2019.09
- Managed portfolio of client accounts, developing strong commercial relationships to drive repeat business and long-term partnerships.
- Generated new business through proactive prospecting, cold calling and networking; presented tailored advertising and media solutions against client objectives and budgets.
- Consistently met and exceeded monthly and quarterly sales targets, negotiating contracts and pricing to secure profitable deals.
- Collaborated with editorial and marketing teams to deliver integrated advertising campaigns across print and digital channels.
- Provided post-sale support to ensure successful campaign delivery and client retention.
- Achievements: Consistently ranked among top performers; expanded client base through new-business conversion and built reputation for reliability, professionalism and results.
- Skills developed: Consultative selling, CRM, negotiation and closing, media product knowledge, pipeline management, communication and presentation.
Retail Management (Multi-site)
Sainsbury’s PLC
2012.01 - 2018.02
- Managed high-volume stores and teams, delivering sales, shrink, availability and customer-experience KPIs.
- Led 50–120 colleagues per site, including scheduling, coaching, performance management and health & safety compliance.
- Drove category performance through local trading initiatives, promotional execution and data-led merchandising.
- Implemented process improvements that reduced waste and improved on-shelf availability, contributing to like-for-like sales uplifts.
- Recruited, trained and developed future supervisors and department managers, strengthening capability and retention.
Education
Associate-level studies - Modern History, Geography and Economics
Belfast Model School for Boys
Skills
- B2B SaaS new business and account growth
- Prospecting, sequencing and territory planning
- Stakeholder discovery, demos and objection handling
- Payments, subscriptions, fundraising and e-commerce
- Cross-functional collaboration with Product / Marketing
- Consultative / solution selling to SMEs and NPOs
- Pipeline management and forecasting (Salesforce / HubSpot)
- Contract negotiation and commercial proposals
- Community and grassroots sports market knowledge
- Communication, presentation and training workshops
Certification
- Sales methodology workshops covering discovery, negotiation and closing — Haymarket 24 Sales Training.
- CRM proficiency: Salesforce and HubSpot.
- Retail leadership, safety and compliance training — Sainsbury’s.
PROFESSIONAL REFERENCE
Steve, Bookbinder, Sales coach, trainer and author, “Of the 50,000 salespeople I have trained globally, Michael is in the top 1%, which are the tiny group I have learned much from. I share his best practices with those that I train. His work ethic is outstanding. He has outstanding domain knowledge, which goes beyond product knowledge: he knows how to help customers achieve their goals and can communicate his understanding of the fit between his solutions and their goals in a way that inspires confidence.”
Accomplishments
- Built a high-intent regional TeamFeePay pipeline with demo-to-close conversion above 80% by aligning product and service value directly to club administration pain points.
- Maintained top-quartile attainment at LoveAdmin through a consistent mix of outbound-generated and marketing-qualified opportunities.
- At Sainsbury’s, improved department availability and reduced waste through shift redesign and stock-accuracy routines, supporting year-on-year like-for-like growth while maintaining compliance scores.
COMMUNITY & VOLUNTEERING
Crawley Rugby Football Club, Historically Safeguarding Officer
ADDITIONAL INFORMATION
- Territories covered: Sussex, Surrey.
- Comfortable with travel and evening / weekend.
- Right to work: United Kingdom.
FIT FOR THE JUSTGO SALES EXECUTIVE ROLE
- Grassroots sport domain: Direct experience selling to clubs and managing sports NPO stakeholders.
- Understanding of governing bodies and associations successfully partnering the 2 county FA's in my current region.
- SaaS sales discipline: Proven full-cycle execution, forecasting and pipeline hygiene aligned to a product-led organisation.
- Outcome-led demos: Comfortable tailoring value to treasurers and secretaries, articulating ROI through time saved, payment take-up and member retention.
Affiliations
- General Fitness and Wellbeing
- Rugby - played until last year when knee injury forced retirement
- Motorcycle Touring
Timeline
Regional Football Representative
TeamFeePay
2025.01 - 2026.07
Sales Consultant
LoveAdmin
2019.09 - 2025.01
Exhibition & Advertising Sales Consultant
Western Business Media
2018.02 - 2019.09
Retail Management (Multi-site)
Sainsbury’s PLC
2012.01 - 2018.02
Associate-level studies - Modern History, Geography and Economics
Belfast Model School for Boys