MICHAEL LEWIS

Collaborating within established environments with the principal responsibility to pitch, design, develop, and build concise, recognisable stand-alone footwear and accessory lines. Main areas of focus include image line, contemporary fashion, casual and active sports, item-based seasonal products, collaborations, and celebrity endorsements.

Clients to date:

Tom Ford, Versace, Loewe, Victoria Beckham, Casadei, Karl Lagerfeld, Kanye West, DSquared, EP/Yaying, AUR/Aditya Birla, Kurt Geiger, and Alice & Olivia.

Manage in-house designers and developers to meet delivery and price-point targets.

Collaborating with merchandisers, manufacturers, and suppliers to build concise, image-led, and commercial footwear and accessory lines.

Design and Development Director for a post-luxury men's and women's footwear and accessory brand showcasing Italian craftsmanship while presenting a modern approach to fashion technology and e-commerce accessibility.
Developed design deliverables that elevated an item-based weekly footwear selection, dropping seasonal product, buy now, wear now.

In-house design lead, initiated a key item based footwear business. Established both iconic-commercial drivers and image-halo product.
Responsible for both in-house senior and junior design team and external collaborators.
Budget and development management covering all sampling and staffing, travel and expenses.
Liaised with specific product categories, accessories, ready to wear, eyewear and jewellery to maintain a consistent message and marketing outreach.

In-house design and development director, overseeing both Men's, Women's and Children's footwear categories. Burberry Prorsum, Burberry London, Burberry Brit. Regenerated the Burberry Prorsum boutique collection, establishing a relevant stand alone footwear range covering all end usage.

In-house senior designer, specialising in men's and women's footwear categories.

Collaborating with accessories and ready-to-wear design teams on both image and commercial lines.

Designed and developed footwear lines for Women and Men's runway, image, and commercial collections at Gucci.

Collaborated with Tom Ford and the collection director to create an iconic GG logo range, runway collections for both women and men, and commercial orientations.

Responsible for design & development of sneakers and dress categories, collaborating with ready to wear, sourcing, and manufacturing within the GUCCI organisation.