Summary
Overview
Work history
Education
Skills
Languages
Accomplishments
Timeline
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Michael Keith

Michael Keith

Cheltenham,Gloucestershire

Summary

A creative business owner with exceptional background spent in the Health and Fitness industry. A proven leader with engaging demeanour and success working in demanding environments. Seeking opportunity to take on a new role where I can develop my skills and continue to champion the Health and Fitness industry.

Overview

18
18
years of professional experience
10
10
years of post-secondary education

Work history

Owner/Operator

Real Life Fitness
Cheltenham
12.2015 - Current
  • Maintain strong working relationships with key stakeholders and company employees.
  • Oversees recruitment and training of key management staff.
  • Addresses business critical challenges proactively.
  • Nurtures effective brand image by building coordinated, integrated marketing strategies.
  • Creates thorough business plans to guide strategic decision-making and enhance business success.
  • Managing social media and marketing strategies to drive sales and retention
  • End to end consumer management using our custom CRM system
  • Network with media and PR professionals to build campaign reach.

Basketball Coach

Self Employed
Cirencester
01.2015 - 04.2016
  • Consistently applied effective, innovative coaching methods to meet and exceed team needs.
  • Delivered lessons with enthusiasm and positivity to inspire students to consistently achieve
  • Demonstrated specific skills and techniques, providing time for controlled practice.
  • Planned and led training sessions to motivate players and improve gameplay.
  • Built confidence of players by offering individual praise and recognising progress and achievements.
  • Liaised with key stakeholders to organise budgets, training timetables, tournaments and event management.

Personal Trainer

Self Employed
Cheltenham
08.2010 - 12.2015
  • Taught clients how to properly operate exercise equipment.
  • Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
  • Managed diary to maximise client bookings.
  • Assessed client needs and current fitness levels to devise tailored strength and weight loss plans.
  • Designed and executed individual and small group exercise fitness classes and regimens.
  • Used Instagram and Facebook effectively to grow client engagement and recommendations.
  • Built client capabilities through strength training, cardiovascular exercise and stretching.
  • Developed nutrition plans.

Case Handler

Knight Legal
Cheltenham
09.2005 - 07.2010
  • Maximised productivity, using case management system to effectively manage workload.
  • Analysed elements of civil litigation, including evidence gathering and presentation and client counselling.
  • Developed legal documents, including motions and briefs, to support litigation processes and court proceedings.
  • Investigated facts and laws to determine causes of action and to prepare cases.

Education

Bachelor of Science - Law

Sheffield Hallam University
Sheffield
09.2001 - 05.2005

A-Levels -

Balcarras Sixth Form
Cheltenham
09.1998 - 06.2000

GCSEs -

Balcarras School
Cheltenham
09.1993 - 07.1998

Skills

  • Strategic thinking - The ability to think strategically and develop a long-term vision for the organisation is critical This involves understanding the market, identifying trends, and anticipating changes in consumer behaviour to ensure that the company stays ahead of the curve
  • Creativity - The ability to think creatively and develop innovative programming that engages audiences is essential This involves coming up with fresh ideas, pushing the boundaries of traditional health and fitness products, and finding new and exciting ways to connect with consumers
  • Leadership - As the head of the company, strong leadership skills are essential This involves setting clear goals, communicating effectively with the team, and providing guidance and support as needed
  • Communication - Strong communication skills are essential for this role This involves the ability to communicate effectively with both internal stakeholders and external partners, including advertisers, sponsors, members and other key stakeholders
  • Industry Knowledge - A deep understanding of the fitness industry is important This involves staying up-to-date on the latest trends and developments, understanding consumer behaviour, and having a good understanding of the competitive landscape
  • Business Acumen - A strong understanding of business principles, including financial management, marketing, and branding, is essential This includes the ability to develop and execute business strategies that support the organisation's growth and success

Languages

English
Native

Accomplishments

I recently took part in the Talisker Whisky Atlantic Challenge which involved, as a team of 4, rowing across the Atlantic Ocean from La Gomera in the Canaries to Antigua in the Caribbean. It was a fantastic experience and we managed to raise over £50k for CALM, a charity doing amazing work.


https://www.thecalmzone.net/meet-the-movement-against-suicide-strokes-4-blokes-take-on-the-atlantic


I'm passionate about basketball. I played to a high level for many years and am involved with clubs in Gloucestershire providing coaching and networking opportunities. I still like to play...... when my knees allow!


I enjoy spending time with my family, playing golf (badly), training and trail runs with my dog, Snoop.

Timeline

Owner/Operator

Real Life Fitness
12.2015 - Current

Basketball Coach

Self Employed
01.2015 - 04.2016

Personal Trainer

Self Employed
08.2010 - 12.2015

Case Handler

Knight Legal
09.2005 - 07.2010

Bachelor of Science - Law

Sheffield Hallam University
09.2001 - 05.2005

A-Levels -

Balcarras Sixth Form
09.1998 - 06.2000

GCSEs -

Balcarras School
09.1993 - 07.1998

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Michael Keith