MICHAEL HENNEH

I currently undertake management of our marketing automation strategy and execution within our EMEA regions and globally, involving;

• Designing and launching BAU and automated, engagement-based trigger campaigns boosting customer engagement by 9% and conversion by reviewing the ICP model and delivering 8 MQLs monthly.
• Executing acquisition and retention marketing strategies across multiple brands and regions, providing tailored content and segmentation addressing prospect requirements with the sales funnel.
• Working on global initiatives, developing our global welcome journey strategy and implementation.
• Implementation and refinement of lead-scoring processes.
• Providing detailed campaign analysis, including global automated reporting, monthly and project based insights and dashboards allowing stakeholders to measure performance.
• Assuring regulatory GDPR compliance and deliverability standards are constantly upheld and maintained within managed regions.

• Implementation. of automated triggers, BAU campaigns and larger scale projects, working with clients such as Virgin Media, Ziggo, Vodafone, TOFS amongst others.
• Scoping outbound projects, detailing technical solutions and constraints of team projects.
• HTML development, including personalised content.
• Creating configurations and content logic with Smarty/PHP.
• Utilising SQL and canopy to segment and appended customer data in addition to creating reports.
• Preforming Quality assurance and creating documentation on processes.

• Development of cross channel campaign campaigns for clients such as SKY, Honda, William Hill, Rank and Greene King, liaising with both internal and external stokeholds with regards to requirements.
• Delivering Ad-hoc and Automated Lifecycle campaigns within Adobe Campaign and Adestra, including the development of trigger and reminder campaigns in addition to service communications.
• Implementing segmentation and continual optimisation, producing workflows, utilising data enrichment, target data and SQL statements.
• Developed and modified HTML templates.
• Campaign Quality Assurance, including amendments and creation of QA standards for new and existing clients.
• Post Campaign Analysis and reporting on KPIs; Open Rates, Click Through, Revenue, Opt-ins and additional bespoke reporting criteria.

• Collaborated with start-ups and established companies in London to develop websites and online portfolios using CMS including Wordpress Avada and Drupal.