Michael Gilmartin
Kilmarnock
Summary
Ambitious and career-focused individual with a strong passion for continuous learning and skill development. Possessing expertise in copywriting, competitor analysis, and web analytics, with a natural aptitude for technology and digital tools. Skilled in keyword Email Marketing, Web Content Editing, and Digital Marketing tools, and known for quickly mastering new skills. Demonstrates exceptional adaptability, a proactive mindset, and a keen ability to thrive under pressure. Eager to leverage my growing knowledge to contribute to impactful marketing strategies while building on my expertise.
Overview
9
9
years of professional experience
Work history
Trainee manager
Fires of Ayrshire
Kilmarnock, East Ayrshire
2025.11 - Current
- Oversaw daily store operations, ensuring smooth running at all times.
- Built strong relationships with customers through exemplary service delivery,.
- Managed inventory control procedures, reducing product wastage significantly.
- Assisted in recruiting process to ensure selection of highly skilled individuals.
- Implementing a Social Media plan and helping create a better online presence.
Modern Apprentice & Digital Content Editor
Barrhead Travel
Glasgow
2022.10 - 2025.10
- Email Marketing: Crafted impactful email campaigns to engage and nurture target audiences.
- Content Marketing: Developed and implemented effective content strategies to enhance brand visibility and engagement.
- Spreadsheet Software: Leveraged advanced spreadsheet tools for data analysis, metric tracking, and strategy optimization.
- Content Management System Website Creation: Acquired proficiency in creating and managing websites through Content Management Systems (CMS).
- Simultaneous Application of Skills: Demonstrated exceptional multitasking and adaptability by actively applying these skills in a real-world work environment throughout the course.
- Continuous Learning: Committed to staying ahead of industry trends, I engaged in ongoing education, ensuring that my skills remained cutting-edge and aligned with the latest digital marketing advancements.
- Collaborative Technologies: Effectively utilized collaborative technologies, fostering seamless teamwork and boosting productivity.
Salesperson
Greggs
Kilmarnock
2021.11 - 2022.11
- Communicated product information to customers, driving informed purchases.
- Used Point of Sale system efficiently, speeding up transactions.
- Kept up-to-date with store promotions to provide accurate information to customers.
- Trained new cashiers on store policies and procedures to maintain standards.
Paper Deliverer
Kilmarnock Standard
Kilmarnock
2016.11 - 2022.12
- Communicated with customers about delivery requests, stoppage and restarts of paper delivery.
- Kept logs of new, cancelled and vacation subscribers.
- Stayed loyal to old-age customers who relied on paper delivery service.
Skills
- Email Marketing
- Web Content
- Digital Signage
- Copywriting expertise
- Competitor Analysis
- Web Analytics
- Keyword Research
- Video Editing
- Proofreading
- Fast & Adaptive Learner
- Flexibility
REFERENCES
References available upon request
QUALIFICATIONS
- Diploma in Digital Marketing SCQF Level 6
- Higher Computing Science | Grade - C
- Higher Maths | Grade - C
- Advanced Higher English | Grade - C
- Higher History | Grade - B
Timeline
Trainee manager
Fires of Ayrshire
2025.11 - Current
Modern Apprentice & Digital Content Editor
Barrhead Travel
2022.10 - 2025.10
Salesperson
Greggs
2021.11 - 2022.11
Paper Deliverer
Kilmarnock Standard
2016.11 - 2022.12