Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Michael Bird

Stoke Golding,West Mids

Summary

Detail-oriented professional with expertise in communication, diary management, and timekeeping, complemented by strong presentation skills and proficiency in Excel. Demonstrates a proven ability to manage staff effectively, develop pricing strategies, and enhance customer retention through strategic initiatives. Adept at taking initiative and delivering results-driven solutions, with a focus on operational efficiency and team success.

Overview

21
21
years of professional experience

Work History

Head of Sales for UK and EU

Eden Horticulture
Telford, Telford and Wrekin
07.2022 - Current

Eden Horticulture is an up and coming wholesaler within the Horticulture Sector.

Responsible for 3 account managers in the UK and EU sales.

I bought on for my reputation for growing a successful sales team and taking companies forward. Within two years sales growth has been from £14m to £18m. This is achieved by identifying markets trends, sales targets and customers relations.


Sales manager

The Growers Wholsale
Leicester, Leicestershire
04.2018 - 08.2022

The company was a brand new wholesaler in the Horticulture sector.

I helped grow the company to £6m a year.

Managed a sales team of 3 account managers, this involved producing sales target, new product launches and account management.

As a small company I got involved in stock management, warehousing, supplier meetings and account management.

Managing exhibitions across the EU and UK.

  • Drove revenue growth by identifying and capitalising on emerging market trends.
  • Supported front-line sales teams with well-coordinated administrative operations.

Account manager

HydroGarden
Coventry, West Mids
07.2008 - 04.2018

Account Manager at HydroGarden within the Horticulture Sector.

Managed the North of Country with a portfolio of over 150 clients with an area growth of £6m per annum.

Producing spreadsheets for sales trends and products to identify performance and opportunities.

It was imperative to be trust worthy and reliable, a vast amount of the orders were just in time and very time sensitive. I managed all my customers from dressing stores, taking all orders and account management. Product development was a large part of the job with visits to EU countries sourcing new products. Retailers relied on their account managers to advise what products would suit a variety of installs.

Advising new retailers and what they need to stock and how to dress the store to maximise sales and profile of the retail outlet.

  • Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
  • Resolved client issues promptly, ensuring high levels of satisfaction.
  • Increased client satisfaction, implementing strategic account plans to foster growth.
  • Delivered high sales performance within budget to strict deadlines and targets.

Sale Rep

City Electrical Factors
Hinckley, Leicestershire
06.2006 - 07.2008

After working credit control my skills were recognised and I was promoted to Sales Rep with in the Hinckley Branch, one of the biggest branches in the UK. The job role entailed going out and searching for new accounts within the Hinckley area. Within a year my customer profile had doubled. Roles including managing trades men and advising the right products for the correct jobs. Products knowledge was a the right product was essential for electrical installs.

Responsible for managing own diary and efficiency.

Manages customer orders from order, sourcing and delivery.

  • Completed customer searches to generate new leads.
  • Increased current product and service sales through knowledgeable customer advice.
  • Set up appointments with potential and current customers to discuss new products and services.
  • Generate reports on sales, providing relevant information to track sales progress and inform future strategies.

Credit controller

City Electrical Factors
Kenilworth, Warwickshire
02.2004 - 06.2006

Credit Controller for City Electrical Factors

Liasing with customers for 30,60 day accounts, reconciling accounts and taking payments. Targets on debtors days and overdue accounts.

Gaining relationships with customers over the phone and ealing with all aspects of credit control

  • Collaborated with internal teams to ensure smooth functioning of credit control processes.
  • Negotiated terms and conditions, payment plans and settlements.
  • Maintained impeccable records of payments and documentation of transactions.
  • Developed strong relations with clients, fostering loyalty and trust on both ends.
  • Updated database regularly for maintaining up-to-date record of all transactions.
  • Progressed legal action for overdue accounts.
  • Negotiated payment plans suitable for clients.

Education

GCSEs -

Princethorpe College

A-Levels -

Pricethorpe College

Skills

  • Communication
  • Diary Management
  • Time Keeping
  • Presentations
  • Competent with Excel
  • Managing Staff
  • Customer retention
  • Pricing strategy formulation
  • Initiative taking

Affiliations

  • Keen Golfer
  • Classic Cars

Timeline

Head of Sales for UK and EU

Eden Horticulture
07.2022 - Current

Sales manager

The Growers Wholsale
04.2018 - 08.2022

Account manager

HydroGarden
07.2008 - 04.2018

Sale Rep

City Electrical Factors
06.2006 - 07.2008

Credit controller

City Electrical Factors
02.2004 - 06.2006

GCSEs -

Princethorpe College

A-Levels -

Pricethorpe College
Michael Bird