Summary
Overview
Work history
Skills
STRENGTHS
EDUCATION
Timeline
Generic

Michael Beattie

Summary


An accomplished Commercial & Sales leader with over 23 years experience in the marine media sector, incorporating managing sales teams along with selling and managing digital, print, events and bespoke creative solutions.


Respected globally with yacht builders, brokers, equipment manufacturers and the luxury sector for delivering effective multi media solutions that drive results.


A motivated, energetic and engaging professional who leads teams that consistently deliver solutions that delights clients and exceeds targets and expectations.

Overview

32
32
years of professional experience

Work history

Chief commercial officer

Boat International Media
Wimbledon, London
01.2021 - 02.2024


Reporting to the CEO, I was responsible for all incoming client revenues across 3 verticals:

Digital (incl Social), Print and events.


Setting annual budgets for all incoming client based revenue streams for the financial year.

Managing the sales team of 9 people across offices in the UK and USA.

Responsible for delivering multi million pound budget numbers on a monthly, quarterly and annual basis and updating the Senior Management Group on a weekly basis as to how the business was trading.


Working alongside the editor-in-chief & strategic partnerships officer to continually update the sales team with new creative solutions to deliver to clients.

Sat on the Senior Management Group to continually navigate the business in the right direction.

To liaise with key stakeholders within the marine industry and to identify new commercial opportunities.

Head of Market

TI Media
London
02.2000 - 09.2020

TI Media evolved along with my role over my 20+ years with the company. Starting as IPC Media, Time Warner, Time Inc to TI Media.


2016 - 2020

In charge of managing the sales team across the marine portfolio which consisted of Yachting World, SuperSail World, MotorBoat & Yachting, Yachting Monthly and Practical Boat Owner.

Responsible for delivering ad revenues across all brands including digital, print and events and reporting these into the commercial director weekly.

Also looked after some of the key clients across the business.


2010 - 2016

Brand Manager

Responsible for the sailing portfolio and sales team which consisted of Yachting World, SuperSail World, Yachting Monthly & Practical Boat Owner.

Motivating team to deliver targets/budgets across print, digital and events on a monthly and annual basis.

Looking at competitor brands and pulling strategy together to deliver results.


2005 - 2009

Assistant Ad Manager Yachting World

Reporting into the ad manager on a daily basis. Assisting him with daily team and revenue generation management.

Servicing a portfolio of international and domestic clients. Selling them multi media solutions across the market leading and global reaching brand if Yachting World.

Attending trade events and regattas both domestic and abroad.


2000 - 2004

Senior Sales Executive Yachting World

A member of a small but dynamic team selling ad solutions to marine clients globally focussing on print and digital creative ideas.

Sales Executive

The Daily Telegraph
London
02.1999 - 01.2000

Working as part of a classified sales environment in an open plan sales floor selling classified ads for the weekend motoring supplement.

Clients included the motor trade as well as canvassing private individuals to advertise their cars for sale.

Working to very specific daily sales targets and call rates.

Ski and Sailing Industry

Various Ski Schools & PGL
Australia / Austria / Italy / England
11.1991 - 12.1998

Over the course of the winters I was a ski instructor in Australia and Austria before managing the Austrian and Italian ski operations for PGL.

Summers were spent teaching dinghy sailing in the Med as well as yacht racing and yacht deliveries in the UK, Med and Caribbean.

Skills

  • People management & development
  • Working to deadlines & targets
  • Account management
  • Sales goal attainment
  • Business development

STRENGTHS

  • Building relationships
  • International marine market knowledge
  • Face to face meetings
  • Reliable & Conscientious
  • Negotiations

EDUCATION

School Certificate 01/1980 - 12/1984

Morriset High School - Australia

Timeline

Chief commercial officer

Boat International Media
01.2021 - 02.2024

Head of Market

TI Media
02.2000 - 09.2020

Sales Executive

The Daily Telegraph
02.1999 - 01.2000

Ski and Sailing Industry

Various Ski Schools & PGL
11.1991 - 12.1998
Michael Beattie