Digital Marketing Manager
Abinelle Solicitors
09.2024 - Current
Hi, I’m
Michael Agyemang
Marketer
Telford,west midlands
Everything we see hides another thing; we always want to see what is hidden by what we see.
René Magritte
Summary
Results-driven Digital Marketing Manager with proven track record of increasing revenue by 50% through strategic marketing initiatives and client acquisition. Expertise in developing data-driven digital strategies that enhance brand awareness and engagement. Skilled in building collaborative teams, optimizing digital campaigns, and delivering measurable results across multiple channels.
Education
Robert Gordon UniversityAberdeen, United Kingdom
Master of Science
05.2024
University College of Management StudiesAyeduase, Kumasi
Bachelor of Science
07.2018
Ghana Baptist UniversityAmakom, Kumasi
Diploma from Business Administration
06.2016
Timeline
Business Development Manager
Foreman Yeboah Construction Company LIMITED
12.2023 - 07.2024
Student Ambassador
Robert Gordon University
03.2023 - 03.2024
Business Development Manager
Ricky Boakye-Yiadom Company Limited
01.2022 - 12.2022
Business Development Manager
Legacy Capital Savings and Loans
01.2018 - 08.2019
Sales and Marketing Manager
Legacy Capital Savings and Loans
10.2017 - 12.2018
Quality Control Officer
Izwe Savings And Loans
08.2016 - 09.2017
Business Development Manager
Izwe Savings And Loans
01.2015 - 07.2016
Robert Gordon University
Master of Science
University College of Management Studies
Bachelor of Science
Ghana Baptist University
Diploma from Business Administration
Overview
10
years of professional experience
Skills
- Public speaking
- Social media digital marketing
- Digital marketing tools
- CRM management
- Creative direction
- Business development and planning
Team leadership
Business development
Negotiations
Sales and marketing
Account management
SEO optimization
Work History
Abinelle Solicitors
Digital Marketing Manager
09.2024 - Current
Job overview
- Lead comprehensive digital marketing strategies across multiple channels, improving brand visibility and engagement
- Develop and execute data-driven content campaigns through competitive analysis and market research
- Optimize digital presence through SEO implementation and content strategy refinement
- Manage cross-functional teams to deliver integrated marketing solutions
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
Foreman Yeboah Construction Company LIMITED
Business Development Manager
12.2023 - 07.2024
Job overview
- Expanded client portfolio through targeted business development initiatives
- Established and maintained strategic relationships with key stakeholders
- Developed customized solutions driving significant customer retention and growth
- Implemented effective marketing campaigns resulting in increased market presence
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Robert Gordon University
Student Ambassador
03.2023 - 03.2024
Job overview
- Led campus tours for prospective students every semester.
- Collaborated with other departments to promote student engagement.
- Assisted admissions office staff with administrative tasks such as data entry, mailings, and event planning to help streamline processes and recruiting students from overseas.
- Increased student engagement by organizing and leading campus tours for prospective students and their families.
- Participated in university marketing campaigns by providing testimonials and sharing personal experiences through various forms of media, including social media, print materials, and videos.
- Assisted admissions office staff with administrative tasks such as data entry, mailings, and event planning to help streamline processes.
- Developed in-depth knowledge of university resources and services and promoted to prospective students.
Ricky Boakye-Yiadom Company Limited
Business Development Manager
01.2022 - 12.2022
Job overview
- Led high-performing team to exceed sales targets through effective performance management
- Achieved 50% revenue growth by targeting high-opportunity accounts
- Implemented strategic marketing initiatives resulting in successful product launches
- Developed and mentored junior staff members while fostering cross-departmental collaboration
- Coordinated successful trade show participation, establishing valuable industry connections and generating substantial leads for follow-up efforts.
- Improved team productivity by providing ongoing training and coaching sessions for sales representatives.
- Expanded market reach by identifying new business opportunities through prospecting activities such as cold calling and networking events.
- Developed strong client relationships through consistent communication, resulting in increased customer retention rates.
Legacy Capital Savings and Loans
Business Development Manager
01.2018 - 08.2019
Job overview
- Drove business growth through strategic client acquisition and relationship management
- Designed and executed marketing campaigns securing repeat business
- Developed and implemented customer retention strategies
- Negotiated key contracts and maintained strategic partnerships
Legacy Capital Savings and Loans
Sales and Marketing Manager
10.2017 - 12.2018
Job overview
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Izwe Savings And Loans
Quality Control Officer
08.2016 - 09.2017
Job overview
- Reduced defect rates through the development of comprehensive testing methodologies.
- Documented inspection results by completing logs.
- Developed effective risk management strategies through careful analysis of historical trends and potential future challenges in quality control operations.
- Maximized workflow efficiency within the Quality Control department through implementation of lean manufacturing principles.
- Safeguarded company reputation for excellence by supporting a culture of continuous improvement and commitment to meeting customer expectations.
- Increased efficiency in quality control processes by streamlining workflows and eliminating redundancies.
Izwe Savings And Loans
Business Development Manager
01.2015 - 07.2016
Job overview
- Represented company and promoted products at conferences and industry events.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Secured high-value accounts through persistent and strategic outreach efforts.
- Analyzed performance metrics to identify areas for improvement and implement corrective actions.
- Optimized operational processes for cost savings, analyzing existing procedures and implementing improvements.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Technical Skills
- Microsoft Office suit ( Word, Excel, Powerpoint )
- Invideo Editor
- Capcut
- Canva
- Semrush SEO
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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References
It will be given upon request
Affiliations
- Sports Writers Association of Ghana
- Association of international Press
Languages
English
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTeam Building / Company RetreatsAccomplishments
Best Business Development manager of the year 2015
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