Michael Aboderin
london
Summary
Experienced Branded Content Director and Social Media Strategist skilled in crafting data-driven content strategies that boost brand visibility, engagement, and growth. Proficient in campaign management, creative direction, SEO, and analytics across platforms like Instagram, TikTok, and LinkedIn. Expert in building influencer partnerships, optimizing content, and managing online communities to achieve campaign goals.
Overview
2
2
years of professional experience
1
1
year of post-secondary education
Work History
Social Media Stragestist (Freelance)
Gensis Creative
London
08.2023 - Current
- Developed and executed high-impact social media strategies for high-profile clients, including professional footballer Alex iwobi, Sip and Strike, and property investor Teshi Cheema, driving brand awareness, audience engagement, and customer loyalty.
- Created and published compelling, data-driven multimedia content tailored to diverse target demographics, resulting in a 40% increase in audience reach and engagement.
- Managed and optimised content calendars, ensuring consistent and strategic social media publishing aligned with broader marketing objectives.
- Leveraged advance analytics tools such as Hootsuite and Google Analytics to track key performance indicators (KPIs), measure campaign success, and refine data-driven marketing strategies.
- Led branded content campaigns from concept to execution, optimizing based on KPIs, analytics, and audience insights to drive growth and ROI.
Sales advisor
B London, South Kensington
London
09.2023 - 02.2024
- Provided exceptional customer support by addressing guest inquiries, resolving complaints, and ensuring a high level of customer satisfaction.
- Promoted and upsold services such as VIP packages, drink specials, and event bookings, exceeding sales targets and contributing to revenue growth
- Utilised problem-solving skills to address and resolve guest concerns promptly, enhancing retention and loyalty.
- Collaborated with team members to ensure seamless operations and adherence to health and safety guidelines.
Sales Advisor
TESLA
Park Royal, Brent
07.2023 - 08.2023
- Delivered exceptional customer service by identifying customer needs and providing tailored solutions.
- Maintained up-to-date knowledge of the latest car models, accessories, and network plans.
- Achieved and exceeded sales targets and KPIs through proactive sales techniques and upselling.
- Analyzed sales performance and provided insights to improve customer experience and meet targets.
Education
Higher National Diploma - Business Management
Middlesex University
09.2020 - 06.2021
NVQ Level 3 - Digital Marketing
Basecamps skills
02.2023 - 04.2023
Skills
- Social Media Strategy Brand Growth Content Creation
- Content Strategy Development
- Customer Engagement
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM Systems (eg, Salesforce)
- Analytics & Performance Tracking
- Creative Direction & Storytelling
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Timeline
Sales advisor
B London, South Kensington
09.2023 - 02.2024
Social Media Stragestist (Freelance)
Gensis Creative
08.2023 - Current
Sales Advisor
TESLA
07.2023 - 08.2023
NVQ Level 3 - Digital Marketing
Basecamps skills
02.2023 - 04.2023
Higher National Diploma - Business Management
Middlesex University
09.2020 - 06.2021
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