MIA WILLIAMS

• Manage influencer and talent partnerships across range of campaigns.

• Select and brief creators, overseeing deliverables and approvals
• Attend events to support influencer relations and brand representation
• Track performance metrics and campaign outcomes for client reporting
• Collaborate with strategy and creative teams to align influencer content with brand goals
• Coordinate RSVPs, timelines, and content schedules
• Previously managed accounts including Brutal Fruit x Pixie Lott, Casillero del Diablo, and Tia Maria

• Led visual refresh of Pour Moi social channels to strengthen brand identity and boost brand engagement.

• Directed campaigns with diverse creators to showcase brand's authenticity
• Produced briefs, negotiated budgets, and managed usage rights
• Oversaw posting schedules and weekly content approvals
• Grew influencer roster from 3 to 25 monthly monthly managing creators through strategic outreach and

relationship building
• Optimised organic content for reach across Instagram, Facebook, and Threads

• Created tailored assets to support paid media and product launches

• Worked with founders and creative teams on influencer collaborations and social content strategy.

• Partnered with founders and talent on content and influencer projects
• Executed strategies to grow reach, engagement, and community
• Collaborated with production department to create high-quality paid media
• Created social-first content across three Instagram platforms
• Managed campaign briefs and launches, including Future Liberty
• Produced a Frédéric Malle video campaign, achieving the brand’s highest views

• Led digital communications, influencer partnerships, and creative direction to deliver cohesive brand storytelling and measurable growth across all channels.
• Oversaw email marketing and newsletter campaigns - from copywriting and design to segmentation and performance tracking- to drive engagement and customer retention.
• Directed and styled fashion campaigns for new collection launches across social, web, and email platforms.
• Liaised with PR agencies to deliver high-profile collaborations and media coverage.
• Developed an integrated content calendar to align social and email strategies for consistent brand messaging.
• Created platform-specific content that enhanced community engagement and strengthened customer loyalty.
• Analysed data insights across social and CRM tools to optimise reach, open rates, and conversions.

• Led the digital launch strategy for a new EP, integrating PR, fashion, and content to strengthen the artist’s online presence and audience growth.
• Developed and implemented a multi-channel digital campaign across Instagram and press outlets.
• Directed and styled campaign visuals to capture the artist’s evolving aesthetic and brand identity.
• Managed social media strategy, content calendars, and digital communications to ensure consistent audience engagement.
• Oversaw analytics and reporting to evaluate campaign reach, engagement, and conversion metrics.
• Collaborated with media partners and stylists to maximise visibility across earned and owned digital channels.

• Drove digital growth and brand awareness through integrated marketing campaigns and content strategy across social, email, and digital platforms.
• Developed and executed full-funnel digital strategies to increase online visibility and conversions.
• Managed high-profile digital campaigns including the Hannah Martin x Guy Berryman (Coldplay) jewellery collaboration.
• Oversaw social ad performance, content production, and SEO-aligned copy to boost engagement and traffic.
• Analysed data insights to refine campaign effectiveness and audience targeting.
• Built cohesive brand storytelling through paid, owned, and earned digital channels.

• Delivering end-to-end digital strategy, content production, and brand direction for lifestyle, fashion, and FMCG collaborations.
• Develop and execute multi-channel digital campaigns across social, web, and email to drive brand awareness and conversion.
• Create social-first content and performance-led campaigns that grow engagement and reach.
• Design and direct visual assets and shoots from concept to delivery, aligning creative with data insights and audience trends.
• Lead digital strategy to build brand identity, consistency, and measurable community growth.
• Delivered digital and influencer campaigns for Pasta Evangelists, Patch Plants, London Sock Company, Fellow Creatures, Keto Hana, UpCircle, Sproutl, Birra Moretti, Della Vite, NIO Drinks, and Parma.

• Established a digitally led creative studio delivering end-to-end campaigns, brand collaborations, and social content for fashion, lifestyle, and music clients.
• Directed campaign concepts, digital content strategy, and online brand positioning.
• Scaled a 170K+ Depop following through consistent creative direction and social commerce strategy.
• Partnered with brands such as Urban Outfitters, Free People, and Birra Moretti on creative campaigns.
• Managed influencer collaborations and paid social activity to drive engagement and online sales.
• Oversaw analytics and reporting to track campaign performance and inform content direction.