Mia Johnson
Summary
Marketing Communications specialist with 5 years' experience in email marketing, social media management, and digital campaigns. Expertise in driving engagement across multiple channels, ensuring alignment with business goals. Committed to utilising innovative marketing techniques to enhance brand visibility and achieve organisational success.
Overview
9
9
years of professional experience
Work history
Marketing Communications Assistant
e.surv Chartered Surveyors
2024.01 - 2026.01
- Coordinated and delivered multi-channel marketing campaigns to a network of 11,000+ partners across email and social media channels.
- Boosted email marketing performance (+27% open rate and +4% CTR) through content optimisation and A/B testing.
- Coordinated press release activity with PR agencies, achieving 23,000 monthly viewers avg.
- Enhanced LinkedIn post impressions by 63.9% through organic and paid content.
- Led the marketing team during a transition period, ensuring streamlined operations.
- Prepared data reports from CRM systems to ensure accurate reporting.
- Supported and coordinated various internal and external company events.
- Managed internal communications to create a consistent tone to align with brand messaging.
- Updated company blog regularly; enhanced SEO ranking.
Social Media Marketing Assistant
East End Trades Guild
2020.10 - 2024.02
- Produced Instagram and Facebook content which increased content reach by +1,650.7% and content interactions by +486.8%.
- Managed client partnerships and queries.
- Collaborated across departments on press release content.
- Monitored and analysed marketing analytics on Instagram and Facebook.
Digital Assistant and Customer Assistant
Marks and Spencer
2022.01 - 2023.12
- Established Facebook marketing strategies to increase account engagement by 377%.
- Executed social media marketing strategies to enhance brand visibility and engagement.
- Stayed up to date with industry trends and emerging social media platforms to identify new opportunities for brand promotion.
- Meeting and exceeding customer demands and queries.
- Trained and directed up to five members of staff.
Marketing and Social Media Growth Manager
Silent Sounds
2023.03 - 2023.06
- Managed social media platforms and implemented targeted campaigns, resulting in a 29% increase in followers, 39% increase in reach and 24% increase in engagement on Instagram.
- Partnered with influencers to draw contacts for brand collaboration.
- Analysed customer data to identify target demographics and optimise marketing strategies.
- Monitored and reported on campaign performance.
Online Assistant
Sainsbury's
London
2021.04 - 2021.11
- Meeting customer order demands at the most efficient standard.
- Maintaining a presentable shop floor by keeping products organised and rotated accordingly.
Sales Advisor
Schuh
London
2020.04 - 2020.12
- Delivered excellent customer service by addressing and resolving queries.
- Suggested suitable products to customers for enhanced shopping experience.
Kitchen Worker
Miranda Cafe
2018.06 - 2020.08
- Trained and supervised a team of 5 members of staff in the kitchen.
- Collaborated with the business owners on improvements in the company's operations.
- Increased company sales and customer satisfaction by altering a product's recipe.
Advertising Work Experience
Spotify
2020.06 - 2020.07
- Produced a marketing plan for a Netflix movie to be promoted on Spotify, the brief was ranked second place out of 60 other applicants.
- Discovered various advertising techniques such as identifying customer segments through their preferences, usage during specific time periods and listening periods.
Temporary Sales Assistant
Cancer Research UK
2017.02 - 2017.03
- Monitored the shop floor and overcame customer objections.
- Maintained a sanitary and aesthetic shop floor to increase customer attraction.
Education
GCSE's - 8 GCSE'S including English and Maths grades B-C
Highgate Wood Secondary School
2013.09 - 2018.06
CIM Level 4 - Marketing Executive Apprenticeship
Oxford Professional Education Group
2025.04 -
BSC Marketing and Management Bachelor's Degree - Marketing
Queen Mary University
2020.09 - 2023.06
L3 BTEC Extended Diploma - Business and Marketing
Barnet Southgate College
2018.09 - 2020.06
Skills
- Digital marketing campaigns
- Influencer networking
- Email Marketing
- Copywriting
- Strategic marketing plans
- Conference and events assistance
- A/B Testing
- Search Engine Optimisation (SEO)
- Hubspot, Adobe Creative Suite, Mailchimp, Wordpress, Canva and Brevo expertise
- Social media marketing management
- Campaign management
References
References available upon request.
Timeline
CIM Level 4 - Marketing Executive Apprenticeship
Oxford Professional Education Group
2025.04 -
Marketing Communications Assistant
e.surv Chartered Surveyors
2024.01 - 2026.01
Marketing and Social Media Growth Manager
Silent Sounds
2023.03 - 2023.06
Digital Assistant and Customer Assistant
Marks and Spencer
2022.01 - 2023.12
Online Assistant
Sainsbury's
2021.04 - 2021.11
Social Media Marketing Assistant
East End Trades Guild
2020.10 - 2024.02
BSC Marketing and Management Bachelor's Degree - Marketing
Queen Mary University
2020.09 - 2023.06
Advertising Work Experience
Spotify
2020.06 - 2020.07
Sales Advisor
Schuh
2020.04 - 2020.12
L3 BTEC Extended Diploma - Business and Marketing
Barnet Southgate College
2018.09 - 2020.06
Kitchen Worker
Miranda Cafe
2018.06 - 2020.08
Temporary Sales Assistant
Cancer Research UK
2017.02 - 2017.03
GCSE's - 8 GCSE'S including English and Maths grades B-C
Highgate Wood Secondary School
2013.09 - 2018.06