MEY CHEN

Drove sales growth across Hermès product categories by managing a high-net-worth individual (HNWI) client portfolio, successfully closing premium transactions for Hermès Birkin bags in exotic skins including crocodile and lizard leather. Demonstrated expertise in luxury goods authentication through professional assessment of leather quality, hardware components, and craftsmanship, ensuring inventory integrity and authenticity standards. Cultivated loyal and engaged customer base.

Built diverse client base through localised marketing strategies that bridged cultural differences and consumer preferences. Leveraged deep consumer insights to penetrate niche market segments, expanding the boutique's international clientele through strategic market development and customer relationship management initiatives

Oversaw the complete Instagram content ecosystem, managing all phases of digital marketing campaigns from concept development to copywriting and final execution. Enhanced brand visibility and prestige within London's luxury community through strategic digital engagement.

• Selected to collaborate with one of Iceland's leading travel agencies, creating promotional lifestyle and travel content for multi-platform distribution (TikTok, Instagram, Rednote) with focus on authentic storytelling and data-driven keyword strategy.
• Conducted research on seasonal travel trends and user search behaviour, aligning campaign focus (aurora, Golden Circle, ice caves) with consumer demand.
• Demonstrated ability to translate data insights into creative execution, ensuring measurable impact and international audience engagement.

• Managed fast-moving stakeholder requirements across content, packaging, and supply operations, ensuring accuracy and timely service delivery.
• Engaged in client negotiations with Latin American partners, successfully securing advertising placement in Mundo Latino newspaper and coordinating participation in other business events.
• Invited Paul Scully (UK MP) to serve as All Eat's brand ambassador, preparing communication scripts and briefing materials to ensure effective and professional client engagement.

• Analysed customer and product data using Python and SPSS, developed predictive models to improve marketing strategies, contributing to a 10% increase in ETAS campaign effectiveness.
• Supported Toyota and Hyundai client accounts, addressing inquiries, resolving issues, and ensuring accurate delivery of safety system requirements.
• Participated in the International Auto Show, collaborating with cross-functional teams to deliver promotional content, and supported the line manager in executing publicity campaigns on safety systems for key clients such as Toyota and Geely.

• Analysed data from Publicis Groupe's system and third-party platforms, identifying key drivers of growth across multiple beauty brands, such as Florasis, Perfect Diary, and Lancôme.
• Supported master data management by creating and cleaning material master data, investigating issues, and contributing to L'Oreal projects to ensure smooth operations and accurate data integration.
• Participated in the market research and publicity planning of L'Oreal's new product Metal Detox.