
A transformational CEO with 20+ years of leadership in strategy, PMO, governance, and large-scale real estate development across KSA and the UK.Known for turning around complex organisations, building high-performance teams, and delivering multi-billion-riyal programs across industrial cities.Moreover, an expert in institutional governance, VUCA decision-making, risk management, and multi-stakeholder alignment with Aramco, SABIC, Ma’aden, NHC, global developers, and financial institutions.Meanwhile, I hold a PhD in Project Management from the University of Manchester, where my research focused on uncertainty, strategic foresight, and executive decision-making in complex, high-risk environments.Therefore,this background enables me to navigate ambiguity, structure clarity in volatile contexts, and lead organisations through transformation with evidence-based, data-driven judgment.
• Lead real estate development strategy across Jubail, Yanbu, Ras Al-Khair, and Jazan industrial cities with full P&L responsibility, investment governance, and portfolio execution authority.
• Launched and scaled RCJY’s new housing pipeline, exceeding 20,000+ residential units with revenue over + 13 billion riyals, addressing critical shortages for employees of Aramco, SABIC, Ma’aden, and industrial tenants.
• Re-engineered governance, pricing mechanisms, developer engagement, and sales frameworks across off-plan exhibitions in partnership with NHC, banks, and developers.
• Built and executed Golf Cities & Lifestyle Program across Jubail and Yanbu, attracting global partners and elevating Quality of Life alignment with Vision 2030.
• Resolved inherited operational, financial, and contractual challenges, revitalising stalled projects and restoring institutional confidence.
• Secured major strategic partnerships with developers, banks, global consultants, and technology partners to accelerate monetisation, leasing, and asset development.
• Instituted enterprise governance, ERM frameworks, and KPI-driven management systems aligned with RCJY, national regulators, and sovereign directives.