Melliah Whiteley
Wigan
Summary
Marketing professional with over 3 years of experience in campaign development and lead generation. Expertise in crafting high performing email campaigns and managing social media content across multiple platforms. Demonstrated ability to enhance engagement, increase brand visibility, and drive pipeline growth through data-driven strategies. Proficient in utilising analytics to optimise marketing performance and align initiatives with business objectives.
Overview
5
5
years of professional experience
Work history
Marketing Executive
Workwell Global / PGC Group
Liverpool
03.2024 - 08.2025
- Created and edited blogs, newsletters, ebooks, and case studies; one blog series generated 400+ website visitors.
- Repurposed blogs into ebooks for lead generation, designed branded newsletters and promotional emails, achieving 50+ client sign-ups to a new service and 40+ event registrations from a single campaign.
- Supported executive and sales leader personal branding, writing tailored LinkedIn content and reporting on engagement and lead impact.
- Planned and executed multi-channel campaigns (email, paid social, organic, and events) from start to finish; generated 300+ leads in one quarter from events alone.
- Liaised with subject matter experts and senior stakeholders to produce accurate, engaging content on complex compliance topics.
- Produced and scheduled content across LinkedIn, TikTok, Instagram, including paid ads and video content created in Canva, Adobe Creative, and CapCut.
- Coordinated photography and video production at events, managing logistics, editing, and repurposing content for promotional use.
- Tracked campaign performance using Google Analytics and CRM dashboards, producing detailed reports for management and aligning outputs with sales.
- Maintained organised campaign files, segmented email lists, and reporting dashboards, improving efficiency across the marketing team.
- Researched competitors and industry trends, producing reports that shaped campaign strategy and inspired ebook topics.
Social media manager
Dilly Dally Marketing
Standish, Wigan
06.2022 - 01.2025
- Managed social media strategy and content creation for aesthetic brands to drive lead generation.
- Collaborated with wellness and Pilates businesses to enhance online membership growth.
- Optimised website SEO through strategic keyword placement and improved on-page content.
- Refined campaign strategies using performance analytics to boost reach and conversions.
- Achieved organic growth of Instagram and TikTok accounts to 1,000 and 5,000 followers within three months.
Marketing Executive
Innova Recruitment
Manchester
04.2023 - 12.2023
- Implemented marketing strategies that drove audience growth rates of 11.65%, 15.4%, and 16.28% over three consecutive months.
- Built and managed a LinkedIn newsletter that grew to 4,000 subscribers, supporting brand visibility and inbound engagement.
- Produced marketing reports for senior management, detailing KPI progress and campaign performance.
- Designed and optimised landing pages, social media content, and online copy for specific audiences.
- Leveraged platforms such as Google Analytics, Canva, Mailchimp, and Meta Business to optimise campaigns and improve ROI.
Social Media & Marketing Coordinator (Freelance)
Challenge 4 Change
Manchester
01.2021 - 01.2023
- Managed social media presence and created engaging content to promote community programmes and fundraising initiatives.
- Designed visual assets, video, and photo content to showcase services and drive participation.
- Contributed to the website rebranding project, supporting copy, visuals, and user-friendly design improvements.
- Developed marketing materials for client sales, including brochures, one-pagers, and presentations.
- Supported event promotion and client engagement through newsletters, posters, and targeted campaigns.
Education
1st Class Honours - Business and Management
University of Salford
A-levels - Sociology, Philosophy and English Language
St John Rigby College
1 2016/2016 - 1 2018/2018
Skills
- Email marketing with Mailchimp
- Design proficiency with Canva
- Data analysis and reporting
- CRM software expertise
- Writing, editing, and proofreading skills
- Organizational and time management skills
- Attention to detail and proactivity
- Team collaboration and adaptability
- Project management across multiple tasks
Timeline
Marketing Executive
Workwell Global / PGC Group
03.2024 - 08.2025
Marketing Executive
Innova Recruitment
04.2023 - 12.2023
Social media manager
Dilly Dally Marketing
06.2022 - 01.2025
Social Media & Marketing Coordinator (Freelance)
Challenge 4 Change
01.2021 - 01.2023
1st Class Honours - Business and Management
University of Salford
A-levels - Sociology, Philosophy and English Language
St John Rigby College
1 2016/2016 - 1 2018/2018
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