Summary
Overview
Work history
Education
Skills
Websites
Languages
References
Timeline
Generic

Melissa Pazzanese

London,London

Summary

Marketing and Digital student with extensive hospitality leadership background, including Senior Sous Chef roles in high-volume London venues. Transitioning into marketing with expertise in content creation, social media, and campaign support. Successfully expanded personal Instagram from 500 to 1,650 followers in five months and built a TikTok audience of 2,400. Aiming to enhance hospitality brand marketing with authentic guest experience insights.

Relevant Hospitality Experience

Over a decade in hospitality leadership roles, including Senior Sous Chef positions in high-volume, high-profile London venues. Experienced in delivering outstanding guest experiences, managing multi-section kitchens, training and developing teams, and maintaining high service standards under pressure.
• Led kitchen operations and training at The Wilmington (Metropolitan Pub Company), Jamie Oliver Restaurant (City of London), and Loch Fyne Restaurants
• Managed new openings, high-volume service operations, and multi-section kitchens
• Delivered guest-focused service while maintaining efficiency and operational excellence
• Skilled in leadership, organisation, and team collaboration in fast-paced environments

Over a decade in hospitality leadership roles, including Senior Sous Chef positions in high-volume, high-profile London venues. Experienced in delivering outstanding guest experiences, managing multi-section kitchens, training and developing teams, and maintaining high service standards under pressure.
• Led kitchen operations and training at The Wilmington (Metropolitan Pub Company), Jamie Oliver Restaurant (City of London), and Loch Fyne Restaurants
• Managed new openings, high-volume service operations, and multi-section kitchens
• Delivered guest-focused service while maintaining efficiency and operational excellence
• Skilled in leadership, organisation, and team collaboration in fast-paced environments

Overview

3
3
years of professional experience

Work history

Digital marketing manager

Business Owner at Heal And Thrive WIth Melissa
London
10.2024 - Current
  • Devised social media ad campaigns, leading to increased engagement levels.
  • Fostered customer engagement with regular blog posts and newsletters.
  • Creating daily content for a personal digital brand and online business: healandthrivewithmelissa.com.
  • Successfully grew an audience, doubling followers in less than five months.
  • Achieved multiple viral reels, including one surpassing 50,000 views and two others reaching 10,000+ views.
  • Building and selling digital products, online courses, and coaching offers.
  • Managing all aspects of content creation, audience engagement, and marketing strategy. - Applying advanced content marketing frameworks learned through mentorship and industry courses.

Affiliate marketing manager

Business Owner - getpayeveryday.com
London
11.2023 - 10.2024
  • Built a TikTok following to 2,400 with regular, targeted content.
  • Produced viral Reels with over 70,000 and 13,000 views, plus multiple over 1,000 views.
  • Created persuasive content strategies to attract and engage a specific audience.
  • Designed and managed basic sales funnels to drive daily traffic.
  • Used automation tools to improve efficiency in content scheduling and customer communication.
  • Balanced business growth with personal commitments as a single mother of three.

Virtual Assistant (Free Lancer)

Tatiana Novaes Pilates & Sweaty Mama
London
01.2023 - 07.2024
  • Managed social media accounts to ensure consistent content scheduling.
  • Developed tailored social media strategies aligned with client objectives.
  • Created and distributed newsletters via email marketing platforms.
  • Responded to messages and comments, fostering engagement and community interaction.

Virtual Assistant (Free Lancer)

VA Angels
London, Derry City and Strabane
04.2023 - 10.2023
  • Developed and scheduled content across multiple platforms to maximise audience engagement.
  • Monitored social media trends, providing insights for content optimisation.
  • Created SEO-optimised video descriptions and titles to enhance visibility.
  • Engaged with followers to cultivate vibrant online communities.
  • Scheduled videos following best practices for search engine optimisation.
  • Assisted in implementing social media strategies aligned with client objectives.
  • Designed compelling video thumbnails to improve click-through rates.

Education

Bachelor of Science - Marketing

BSc Honours in Marketing and Digital – London South Bank Uni
London

Content Creation, Funnel Building, Downsells and Upsells Strategies

Social Media And Content Creation Courses By Maria Wendt

Skills

    Social media management

    Content creation and digital assets

    Analytics and performance tracking

    Sales funnel development

    Campaign management tools

    Written and verbal communication

    Organisational skills

  • Proactive team collaboration

Languages

English
Fluent
Portuguese
Upper intermediate (B2)
Italian
Beginner

References

References available upon request.

Timeline

Digital marketing manager

Business Owner at Heal And Thrive WIth Melissa
10.2024 - Current

Affiliate marketing manager

Business Owner - getpayeveryday.com
11.2023 - 10.2024

Virtual Assistant (Free Lancer)

VA Angels
04.2023 - 10.2023

Virtual Assistant (Free Lancer)

Tatiana Novaes Pilates & Sweaty Mama
01.2023 - 07.2024

Bachelor of Science - Marketing

BSc Honours in Marketing and Digital – London South Bank Uni

Content Creation, Funnel Building, Downsells and Upsells Strategies

Social Media And Content Creation Courses By Maria Wendt
Melissa Pazzanese