Melissa McAdden

• As CCO I am responsible for transforming the current business model to one that has scalable commercial revenue streams
• Established new revenue across digital advertising, podcasts, YouTube,newsletters, advertorials, insight reports, private dinners, roundtable discussions, breakfast briefings, conferences and print publications
• Planning and execution of targeted sales strategies. Responsible for all P&L, forecasting and insights
• Implementation of commercially viable partnerships, sponsorships and events across all sectors
• Navigating the objectives of multiple internal stakeholders to achieve the most beneficial multi-platform partnerships
• Evaluated data and service processes to generate targeted improvement strategies and increase revenue opportunities.

Created the largest single revenue stream and secured a three year sponsorship for The Spectator by founding the Innovator of the Year Awards.

I was solely responsible for the concept, pitch, internal engagement, and all execution across all internal departments.

https://www.spectator.co.uk/innovator/

The Spectator's Executive Board was chaired by Andrew Neil, Chairman.
Other members of the Board included The Editor of The Spectator, CMO and CFO.

The board was responsible for for the strategic direction of the business.

• Optimised sales methods to best engage, acquire and retain customers
• Oversaw development and execution of multi-channel sales campaigns to drive growth
• Liaised with designers and external agencies to define all aspects of cross-platform partnerships
• Mangaed all sales teams across programmatic, events, media agencies and client direct sales, driving performance with motivational strategies to exceed sales targets
• Generated incremental revenue within existing partnerships
• Identified, pitched and secured new business
• Managed stakeholder expectations with performance reports and sales forecasts.

A private dining club founded by Andrew Neil. Bringing together business and politics at the highest level. High profile political speakers spoke at regular formal dinners in Mayfair.

Commercial Development Director

September 2017 – December 2020

Group Commercial Director for Press Holdings Media Group November 2014 - September 2017

• Managed multiple partner relationships and internal projects simultaneously in fast-paced work environment.
• Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
• Maintained ownership of all sales pipelines, sourcing and developing new business opportunities to drive sales
• In 2020 delivered a virtual Conservative Conference without any loss of revenue. Montised the launch of Spectator TV

Fintech start-up based in Romania. Payment infrastructure for the publishing industry. Blockchain technology. Micropayments, donations, subscriptions.

Founder status as part of the governing sub-committee of the Earls Court Free
School. Advised on the development of the school and pupil enrollment.

Responsible for shifting the focus of the business away from declining print sales and digital pennies and towards the more lucrative cross-platform partnerships and events.

Responsible for the client facing sales team, selling across all platforms (print,
digital and events) and all sectors (e.g Luxury, finance, advocacy, automotive,
travel, communications and industry).
Direct report to Chairman, Andrew Neil.

Autonomous role managing all luxury clients and their agencies. Created the “Guide to luxury and Style”.

Managed and enhanced existing client relationships across all ITV platforms (airtime, sponsorship, itv.com, interactive red button, branded content and AFP) Collaborative approach across client and agency, adding value to the existing trading deals.

2005 Graduate Scheme.

Account Manager

MARS: 2007. Camelot (The National Lottery): 2004 – 2006

September 2005 – January 2006 client secondment to Camelot, Lotto Brand Manager.

Additional Accounts: Kill the Gun (2007), Cancer Research UK (2007), Make Poverty History (2005) and ICI International. (2004,2005)

Supported the Account Management team.

Researcher at an Executive Search firm during university holidays.