Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Cox

Milton Keynes,Buckinghamshire

Summary

Adaptable and resourceful individual committed to maintaining, streamlining and improving business operations using exceptional organisation and attention to detail. Experience with data and marketing operations keen to explore more work revolving around data management and data visualisation. A big passion for the games industry in my personal life from a young age, as well as keeping up with new gaming technology news and developments.

Overview

6
6
years of professional experience

Work History

CRM Systems Assistant

Shoosmiths
Milton Keynes
06.2024 - Current
  • Maintenance of the CRM system (InterAction), updating and cleaning client data daily, processing tickets keeping data up to date using increased attention to detail.
  • Monitoring two Outlook inboxes for general requests from colleagues - can range from questions on the CRM system functions to pulling data as reports from the back end of the system as excel sheets.
  • Monitor CRM system processes daily, ensuring all background processes are running without error.
  • Maintenance of data quality through projects such as GDPR data audit, processing email bounce back and lapsed contacts, determining what data needs to be archived.
  • Use of InterAction and Power BI to pull monthly business development activity statistics for the board of directors giving visual representation of the BD department's progress.
  • Create email campaigns in Vuture to send out internally and externally, for events and other communications such as legal updates.
  • Use Sitecore to upload insight articles onto the company website, updating SEO and article metadata.

Sales Development Representative

Huobi Global
City of London
02.2022 - 04.2023
  • Tracked teams weekly/quarterly data
  • Qualified inbound leads by skillfully guiding potential clients through needs analysis and discovery sessions to streamline lead conversion process.
  • Liaised with compliance department to face issues clients may have had during and after onboarding.
  • Assisted with social media content creation on Twitter and LinkedIn.
  • Managed events for clients, from small 30 guest lunches to a large scale event worth £80,000.
  • Utilised various marketing tools such as Canva, HubSpot, PhantomBuster and MailChimp for tasks relating to design, email automation and lead generation.
  • Aided in translation of simple texts i.e. emails from Chinese/Korean - English
  • Assisted team with travel management, booking flights/hotels, setting up meetings with clients in advance.

Business Development and Marketing Executive/ Content Writer

Relawding
12.2020 - 01.2022
  • Produced 2 articles for the company website weekly, topics ranged from tech and finance to political news
  • Collaborated with the SEO manager to utilise WordPress
  • Designed business proposals to approach potential sponsors through LinkedIn
  • Used Mailchimp to design email marketing campaigns to approach potential sponsors
  • Used Canva to design company documents
  • Forged partnerships to reach wider customer base - successfully collaborated with business events as well as university societies.

Digital Marketing Intern

Academic Underdogs
06.2020 - 10.2020
  • Created content for website blog and Q&A forum to generate website traffic
  • Learnt how to specifically write for the internet to captivate reader, enhancing my writing skills for marketing
  • Used software like Google Console and Google Analytics to analyze data
  • Conducted market research to produce quality up to date content, keeping up with current search trends
  • Used WordPress to format blog posts on the company website
  • Created and designed an automated email campaign

International Sales and Marketing Intern

Qingdao United Win Group co., ltd
Qingdao, China
07.2019 - 08.2019
  • Researched related companies to then compile into a list for further contact
  • Emailed related companies previously found with an offer of partnership between the two companies.

Education

BA Hons History - Contemporary Chinese Studies

University of Nottingham
Nottingham
2020

Skills

  • Proficient using Microsoft Office 365
  • Mailchimp, HubSpot, LinkedIn Sales Navigator, Zoho CRM, PhantomBuster
  • Data tracking/analysis
  • Design and management of social media posts
  • Extensive blog-writing and WordPress experience
  • Marketing campaign analytics
  • Confident communication and people skills
  • Foreign Language: Basic Korean and Mandarin Chinese
  • Outstanding organisation
  • InterAction (CRM)
  • Vuture
  • Sitecore

Timeline

CRM Systems Assistant

Shoosmiths
06.2024 - Current

Sales Development Representative

Huobi Global
02.2022 - 04.2023

Business Development and Marketing Executive/ Content Writer

Relawding
12.2020 - 01.2022

Digital Marketing Intern

Academic Underdogs
06.2020 - 10.2020

International Sales and Marketing Intern

Qingdao United Win Group co., ltd
07.2019 - 08.2019

BA Hons History - Contemporary Chinese Studies

University of Nottingham
Melissa Cox