Melanie Cowie

Assist range of businesses (including some support work with Corserv and Corserv Care) in delivering social, media marketing and PR support tailored to their needs.
Aid in developing marketing strategies that align with business objectives and aspirations.

• Develop and implement tailored social media marketing strategies for diverse clients across several industries.
• Manage multiple social media accounts, ensuring consistent engagement and brand messaging.
• Evaluate communication campaigns using key performance metrics to inform future strategies.
• Foster relationships with stakeholders and influencers to enhance brand visibility and collaboration.
• Managed content creation process from concept to completion, achieving cohesive messaging across all platforms.
• Oversaw production of marketing materials to ensure consistency in messaging and branding.
• Coordinated cross-departmental communication efforts, ensuring smooth information flow.
• Established strong relationships with industry influencers for collaborative opportunities, including sports event featuring several key Olympic talent reaching over 400,000 online.
• Strengthened internal communications for enhanced employee engagement and recruitment - saving one company over £100k
• Conducted market research, identifying emerging trends and opportunities.

Oversaw freelance marketing projects and Public Relations for clients in South East Cornwall and Plymouth to enhance client visibility and engagement.
Wrote and edited articles for multiple publications, including a regular monthly feature for Cornwall Today.

• Coordinated press releases and managed public relations campaigns, resulting in improved brand image.
• Secured media coverage by cultivating strong relationships with journalists and editors
• Developed comprehensive marketing plans for increased customer engagement.
• Managed crisis situations through PR
• Crafted compelling story angles, resulting in high-profile features in industry / B2B publications and consumer / B2C media.

• Implemented OOH advertising campaigns, resulting in improved visitor and membership numbers.
• Crafted compelling PR stories that garnered positive media coverage both proactive and reactive.
• Wrote articles and features for newspapers and magazines.
• Oversaw all company communications as Communications Manager.
  Led marketing team and membership department to enhance visibility.
• Directed annual marketing budget of £250,000 for strategic initiatives.
• Spearheaded international PR and marketing campaigns. including leading PR for HMS Scylla Diving Reef in Whitsand Bay.
• Coordinated television filmings and documentary projects.
  Implemented in-house media training and conducted briefings.
• Managed relationships with local businesses to boost tourism partnerships ie Plymouth City Council, Barbican Business Association

• Supporting the Marketing Manager on all internal and external marketing and advertising.
• Bridging gaps between marketing and education to promote collaborative initiatives, pioneering events like th enduring Sleepover with the Sharks.
• Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
• Managed website, including new brand refresh and updates.
• Coordinated with the Membership Sales department for enhanced lead generation.
• Streamlined internal processes to enhance efficiency in the marketing department.

• Worked closely with a small sales team to develop strategies for national client acquisition in radio advertising, utilising a comprehensive understanding of independent radio station dynamics.
• Worked directly for the Sales Manager, producing radio scripts, arranging airtime and traffic
• Identifying seasonal opportunities and 3rd party sponsorship, i.e., securing funds from Rolex for independent jewellers regarding a Clocks Change campaign.

• Supported Sales Executives for all radio campaigns and on air traffic management
• Writing radio scripts and arranging commercial production
• Created and maintained an updated client database, ensuring easy access to information.
• Identifying key sales opportunities
• Assisted in preparing sales reports to enhance business strategies.
• Creating and implementing new Sales employee training across the group of radio stations nationwide.