Melanie Chevalier

• Led the establishment of the agency’s London satellite office, supporting strategic expansion into the UK market and laying the foundations for local growth and client development.
• Manage the Klaviyo EMEA account, overseeing campaign strategy and delivery for the agency’s first UK SaaS client, including coordinating video shoots and regional marketing initiatives.
• Act as the strategic bridge between the UK client and the agency’s production team, ensuring alignment on creative and commercial objectives .

• Built and maintained strong relationships with key industry journalists, securing coverage in leading marketing and advertising titles.
• Increased the agency's narrative through authored articles, opinion pieces, and speaking opportunities.
• Produced high-performing social content that strengthened the agency’s voice and increased engagement across LinkedIn and Instagram.
• Developed a consistent social storytelling approach to highlight creative work, culture, and thought leadership.
• Managed the end-to-end awards process, from identifying opportunities to crafting compelling case studies.

For Nuffield Health, I led the delivery of B2C, B2B, and B2B2C campaigns across national and local markets, from concept to launch:

• Directed multi-channel campaigns that contributed to increased brand awareness, consideration, and growth.
• Oversaw product and service launches, driving lead generation and customer retention.

Led marketing strategy for Premier Inn, focusing on the B2B proposition and retail products in the UK, and brand growth in Germany:

• Launched Premier Inn Germany's first brand omni-channel advertising campaign, increasing brand visibility in a new market.
• Managed successful retail promotional campaigns for ‘Premier Inn At Home' products, driving sales of beds and bedding products.
• Increased LinkedIn engagement for Premier Inn by leading strategic content creation and managing the editorial calendar.

• Responsible primarily for the Lloyds Banking Group and AXA accounts. Working across the business, marketing and transformation departments. Projects included new website and product launches, content and UX, user research, and campaign work.
• Built a solid relationship with several stakeholders at Lloyds Bank Business, Lloyds Bank Cardnet (payment division), Community Engagement, Halifax Mortgage, AXA Insurance and AXA IM.
• Oversaw digital projects for other key clients: National Grid, Freshfields, BBC and the Edinburgh International Festival.

• CAPITAL ONE: Delivered paid media online campaigns and implemented numerous UX and design improvements to the client's website.
• BARRATT HOMES: Worked across multiple work streams, including new website development, UX improvements, paid media online campaigns, managed services, analytics, and website optimisation (client budget of £2m per year).
• PERONI: Launched their first branded content campaign and managed their social media calendar.
• NETFLIX: Delivered the awareness campaign and social media content for the launch of the final season of the popular US TV show Arrested Development.

• Responsible for delivering all Land Rover UK online campaigns and CRM, including new vehicle launches (e.g. Range Rover Evoque), sponsorships (e.g. Rugby), brand initiatives, April Fool's, corporate fleet, and sustainability campaigns.
• Worked closely with the media buying agency on ad trafficking.
• Supported the launch of the brand's first social media presence.
• Delivered the integrated 'Play Tough' campaign to promote Land Rover's sponsorship of the England Rugby Team during the Six Nations, including organising a photoshoot with three England Rugby players.
• Prepared quarterly client review presentations.

• Managed lead generation campaigns across Europe for TATA TECHNOLOGIES and EMC.
• Oversaw the production of new websites and new sales collateral.
• Collaborated with the in-house PR team for launching press releases.
• Organised events and trade shows across Europe.

• Responsible for all marketing programmes in France and Italy.

• Responsible for managing the online marketing activities for the UK market.