MELANIE BAKER
Great Sutton,Wirral
Summary
Over 25 years of experience in luxury sales, consistently delivering exceptional customer experiences. Demonstrated focus and enthusiasm in providing high-quality service. Proven ability to build strong client relationships and drive sales growth.
Retail professional with strong customer service skills seeking to transition into optical advising, excited to retrain in a different field and transfer my skill set.
Overview
33
33
years of professional experience
Work history
Store Manager
Russell and Bromley
Chester
1999.09 - Current
- My passion is customer care, going above and beyond and being role model for team to follow.
- I believe in leadership rather than management, encouraging team to use initiative, be creative in their ideas and work to their strengths. Encouraging progression where possible.
- I conduct monthly appraisals for all team members, reviewing which KPIs need focusing on moving forward. Individual sales targets are discussed weekly to give immediate focus.
- Store targets and KPIs are consistently achieved.
- I am competent in Microsoft and relevant technology needed within retail sector.
- Coached underperforming employees improving their job performance significantly.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Enhanced overall store appearance with visual merchandising
- Facilitated smooth checkouts by maintaining efficient till operations, following GDPR.
- Boosted store's reputation for excellence through product knowledge and customer service.
- Resolved customer complaints effectively, building customer trust, protecting company reputation.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Managed staff rotas, ensuring adequate coverage during peak times.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Upheld health and safety regulations within the premises to ensure a safe branch.
- Developed a team-oriented environment by implementing effective leadership strategies.
- Oversaw business staffing and training, building successful, customer-focused team.
Sales advisor/ weekend Children’s department supervisor
Clarks
Chester
1993.05 - 1999.09
- Facilitated efficient shoe fittings for children to enhance comfort and promote healthy foot development.
Education
HND - Social Care Management
Grimsby Center University
1994 - 1996
Skills
- Building relationships encouraging customer/staff retention
- Reliable beyond measure
- Calm under pressure
- Creative with attention to detail
- Active selling
- Visual merchandising
- All areas of retail management
Awards and Acknowledgements
In R&Bs peak trade, I had 22 staff and took 1.9million in revenue. We would sell up to 100 pairs of children's shoes on a Saturday in the Back to School initiative, I have won many awards, being the top store for Handbag percentage over the years., I received the best improved award in KPI and my figures demonstrate growth and improvement across the team
VOLUNTARY WORK
On a personal note, I am involved with my local church and been part of many of the teams that help with the function of a Sunday morning. I have planned craft activities for big events, I help leading Worship/singing, I serve coffee after the service. I also produce large craft to decorate/display at Christmas and Easter. I am also part of the planning team for our women's ministry, where we host 60-80 women twice a year.
Timeline
Store Manager
Russell and Bromley
1999.09 - Current
Sales advisor/ weekend Children’s department supervisor
Clarks
1993.05 - 1999.09
HND - Social Care Management
Grimsby Center University
1994 - 1996