Meijing Yu
Media Production
Summary
Creative Operations Specialist skillful in executing effective operating rhythms and management systems structures. Expertise in analyzing, articulating and solving various problems. Analytical and organized professional comfortable working independently or as part of team.
Overview
1
1
year of professional experience
Work History
Video Operations Specialist
Celestial Global
01.2023 - 10.2023
- Spearheaded the conceptualization, filming, post-production, and quality assurance of video content for platforms such as WeChat Official Accounts and Xiaohongshu (Little Red Book).
- Orchestrated the production of 15 editorial pieces, selecting engaging and unique topics that enhanced brand visibility and audience engagement.
- Analysed key performance metrics to refine operational strategies and expand the target audience; compiled data and content reports to develop effective action plans.
- Achieved significant growth in digital reach; produced 3-5 viral videos on WeChat Official Account during periods of low traffic, increasing average reads from hundreds to over 20,000 and likes from under 10 to over 100.
TV Production Assistant
Mango TV
06.2023 - 09.2023
- Contributed to the scriptwriting and creative development of a new variety show, delivering key game mechanics and innovative program concepts.
- Conducted thorough research and analysis on competitive variety show formats, compiling data into reports to inform strategic content decisions.
- Presented findings and offered well-received suggestions for content improvement in team meetings.
- Assumed directorial responsibilities during rehearsals to fine-tune the program's sequence and pacing in preparation for live recording.
- Assisted the cinematography team in identifying and setting up the best shooting locations to capture compelling visuals for the show.
- Managed the logistical aspects of prop setup and clearance during production, ensuring a well-organized and functional set.
Education
Bachelor of Arts - Digital Media Production
University of Westminster
London 04.2001 -
Skills
Onboarding Design
school project
Unity In-School Project：
- Collaborated with team members to establish project themes, brainstorm creative concepts, and develop detailed project plans, including role assignments and progress schedules to ensure smooth project delivery.
- Led the design and distribution of marketing materials, including short promotional videos and posters for a product (Apartment Furniture Selection System), as well as orchestrated the advertising campaigns to enhance brand recognition and impact.
- Directed the creative, filming, and production process of summary videos (color grading, pacing, music, special effects), maintaining high-quality standards and presenting project results through displays and presentations.
Independent Production of Radio Drama Series：
- Single-handedly crafted a 15-minute segment of a radio drama series, including writing over 5000 words of script, story planning, and scene setting, while managing the entire project timeline and quality control.
- Conducted casting for voice actors that fit the narrative and character roles, overseeing the voice recording and performance to align with the drama’s context and emotional expressions.
- Managed the selection and integration of sound effects, including background and mood music, ensuring a natural and seamless auditory experience.
- Achieved high commendation from academic supervisors for the quality of the completed work.
Timeline
TV Production Assistant
Mango TV
06.2023 - 09.2023
Video Operations Specialist
Celestial Global
01.2023 - 10.2023
Bachelor of Arts - Digital Media Production
University of Westminster
04.2001 -
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<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media