Meg Whyte
Keswick,Cumbria
Summary
As an Events Manager, I have a real passion for bringing ideas to life. I’ve worked across trade shows, retail activations, and independent store promotions and demos, managing everything from the initial planning and logistics through to making sure everything runs smoothly on the day.
I’m currently working as Events & Demo Manager at Silverfish UK, where I look after the full event process and work closely with brands, retailers, and partners. Alongside this, I’m responsible for the upkeep and organisation of 14 demo bikes, making sure they’re maintained, prepared, and ready to go for events and demos. I enjoy the variety that comes with the role, from solving problems and keeping things organised to creating experiences that people genuinely enjoy. I’m hands-on, approachable, and always focused on delivering a great event and a positive experience for everyone involved.
Overview
9
9
years of professional experience
Work History
Events and demo manager
Silverfish UK
10.2024 - Current
- Oversee the setup, inspection, and ongoing maintenance of demo bikes, ensuring all equipment is safe, functional, and presented to brand standards for trade shows, demo events, and retailer activations.
- Lead the complete lifecycle of trade show projects, from concept and design through to planning, logistics, and on-site execution. Successfully managed events such as Core Bike and Ardrock, delivering impactful brand experiences
- Fostered relationships with media partners to enhance event exposure.
- Managed budgets for marketing and events, optimising spend for maximum return on investment.
- Handled crisis management efficiently, resolving unexpected issues swiftly to minimise disruption and maintain high standards.
- Conducted post-event evaluations to gather insights and measure overall success against objectives.
Brand Specialist
EXTRA UK
UK
02.2022 - 09.2024
- Attended events to promote brand updates and increase brand awareness.
- In-depth technical knowledge on product and brand history, with the confidence to educate others
- Work closely with dealers to develop relationships
- Work alongside the marketing department and brand managers to help create eye-catching and informative displays at trade shows and events.
- Responsible for the upkeep and whereabouts of event equipment and samples
- Work to tight time and budget restraints
- Use of social media platforms to increase brand awareness.
- Work closely with the brand manager and marketing department to grow ambassador program
Sales and Marketing Manager
Alf Jones Cycles
Wrexham
08.2017 - 01.2022
- Managed team of 6 employees, overseeing day to day jobs, implementing targets and delegated tasks.
- Involved in buying and merchandising of showroom
- Generated new business by developing marketing events
- Establish community relationships and maximise marketing strategies.
- Host Demo days and Cycling events including Juliana ride outs, Gravel rides, E-MTB demo days.
- Create artwork for events targeting specific market groups
- Providing daily content to all social media platforms, keeping it varied and interesting
Education
Bachelor of Science - Geography
Bangor University
01-2013
Skills
- Self-motivated
- Attention to detail
- Highly organised
- Proactive
- Enthusiastic
- Creative thinker with a solutions-orientated mindset
- Budget management
- Team coordination
- Crisis management
- Brand promotion
- Technical product knowledge
- Logistics planning
Timeline
Events and demo manager
Silverfish UK
10.2024 - Current
Brand Specialist
EXTRA UK
02.2022 - 09.2024
Sales and Marketing Manager
Alf Jones Cycles
08.2017 - 01.2022
Bachelor of Science - Geography
Bangor University