Megan Reynolds
Dublin
Summary
Innovative and creative research professional with a strategic planning and advertising background. 10+ yrs experience in insight and strategy with the ability to design and manage multi-methodology research across international markets and translate the outputs into actionable strategic change. Inherently nosey with an eye for detail and a passion for people. A confident communicator and presenter, experienced in dealing with C Suite Level executives and building positive client relationships along the way.
Overview
13
13
years of professional experience
Work History
Head of Insight & Innovation
Novartis Pharmaceuticals
03.2022 - Current
- Key achievements include: Successfully developed and launched Novartis' first fully AI Based Research Solution. Marrying data from the US, the UK and Spain to develop a launch strategy for a key brand in the rest of the EU
- Leading a team of research professionals across Dublin and India, running end to end qualitative and quantitative research projects, combining outputs from multiple data sources and translating findings into actionable, easy to understand insights
- Strategic research outputs included feeding in to annual brand plans using Brand Tracker data, prioritisation of annual marketing activities derived from customer preference, message development based on segmentation research and campaign launch strategy from creative testing
Associate Director, Insights & Strategy
Spark Market Research
10.2018 - 02.2022
- Key achievements include: Successfully designing and leading online shopping research with An Post. Executing and implementing a Customer Segmentation Strategy with PTSB; Leading international research across the US with Water Wipes
- Managed a team of qualitative and quantitative researchers focused on bringing the Voice of the Customer to the core of our clients business
- Clients included An Post, Kerry Foods, Largo foods, Bord Bia, lidl, AIB, PTSB, laya Healthcare, Water Wipes and Digicel
- Project objectives focused on understanding the customer, interrogating the insights and implementing strategic outputs to boost commercial performance
Company Owner, Research & Strategy Consultant
Seven
02.2015 - 10.2018
- Key achievements during this period include; Owning and operating my own company; working off my own initiative, exposure to executive level clients
- Capitalising on an opportunity to go out on my own, working alongside Strategic Planning Departments both in-house and in-agency, on strategic and research based projects
- Clients included Primark, Brown Thomas, Marks & Spencer, Google, Nissan, Danone, West Coast Cooler, Tesco Mobile, Center Parks, The AA
- Project objectives focused on customer research, insight generation and translating those insights into actionable, strategic outputs
Senior Account Executive
Target McConnells
07.2013 - 01.2015
Insights Manager and Planning Coordinator
MCCP
05.2011 - 06.2013
Education
Master of Science - Advertising
DIT
Dublin06.2011
Bachelor of Science - Business Management
DIT
Dublin06.2010
Skills
- Strategic thinker, excellent analytical skills
- Strong interpersonal skills
- Dualist research methodology design
- Qualitative moderation
- Quantitative data interpretation
- Competent and comfortable presenter
- Excellent written communication skills
- Leadership qualities
- Team player
Life Outside of Work
Mum of two ... then added a German Shepherd puppy to the mix,
Couldn't live without my Dyson hoover, see above!
Musical Theatre trained singer, regularly performing in The Gaiety & The NCH Dublin
Lover of chocolate
Professional online shopper
Timeline
Head of Insight & Innovation
Novartis Pharmaceuticals
03.2022 - Current
Associate Director, Insights & Strategy
Spark Market Research
10.2018 - 02.2022
Company Owner, Research & Strategy Consultant
Seven
02.2015 - 10.2018
Senior Account Executive
Target McConnells
07.2013 - 01.2015
Insights Manager and Planning Coordinator
MCCP
05.2011 - 06.2013
Master of Science - Advertising
DIT
Bachelor of Science - Business Management
DIT
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