Megan Li
London,UK
Summary
Insights and research professional with 10 years experience in qualitative and quantitative methodologies across multiple markets and industries with a proven track record in helping brands of all sizes including Sky Media, PayPal, Indeed, Lenovo, and IKEA launch new products, optimise existing ranges, develop brand perception, and create impactful marketing campaigns (along with post mortem evaluations). Skilled in growing accounts and working across teams to disseminate insights across technical and non-technical stakeholders. Proficient in managing multiple tasks and cultivating teamwork, enhancing growth and development in fast-paced settings.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Customer Success Director
Basis
London
05.2025 - Current
- Maintained and optimised key accounts, each generating over £1m annually, by streamlining workflows to improve project and insight connectivity.
- Build customer relationships to enhance client servicing and better understand the business needs.
- Collaborated with clients to identify growth opportunities and develop bespoke research solutions.
- Analysed workflows to improve efficiency and uphold quality standards.
Partnership + Key Account Director
System1
01.2022 - 06.2025
- Grow client accounts by establishing continuous steams of work and growing ad hoc projects with clients like Indeed, Lenovo, LinkedIn, etc., by establishing trust and helping define objectives, strategies, and create roadmaps, ensuring appropriate research is being utilised.
- Disseminate insights across business units, providing clear summaries and defined actionable next steps for each group of stakeholders.
- Support the development of marketing campaigns from concept post launch evaluations, both nationally and internationally.
- Host client workshops and masterclasses on relevant thought leadership and inspiration to create with confidence.
- Grew a key accounts from 100k spend to 500k+ within 1 year and renewed multiple year contracts.
Research + SR Research Consultant
System1
01.2018 - 01.2022
- Lead primarily ad hoc national and global account teams, including IKEA, Sky Media, McCain, McCormick etc., reviewing work and deliverables to ensure quality and insight is in line with the client's objective.
- Analyse and optimising creatives, helping launch some of the largest and well know campaigns.
- Help build internal validations, products, and training guides while introducing and trialling the newest methods and tech available.
- Included in pitching to new clients and growing current clients (signed a client with 700k+ spend per year and expanded another client's business to 4 additional markets increasing revenue 4x).
Senior Analyst
Hall & Partners
01.2016 - 01.2018
- Support brand health trackers and ad evaluations, including McCormick, BP, Royal Caribbean Cruises, etc., by condensing large sets of data from multiple resources into a cohesive and clear report.
- Coordinate internal workloads within the team to ensure reports and delivered to the agreed upon timeline and objective.
Project Manager
Contract Testing Inc
01.2015 - 01.2016
- Manage NPD projects for Coca-Cola, Nestle, Kraft-Heinz, Tim Hortons, McDonalds, KFC, Subway, etc., from brief to debrief primarily in the CPG and QSR industry.
- Outline gaps in the market, test new and existing products, identifying if ready to launch or areas for optimisations.
- Help manage product portfolios.
Education
Bachelor of Commerce - Specialisation in Marketing
University of Ottawa
Ottawa, Canada 09.2011 - 05.2015
Skills
- Quantitative and Qualitative Research
- Product Development
- Ad Evaluation and Optimisation
- Continuous and Ad Hoc Projects
- SQL
- SPSS
- PowerBI
- Microsoft Suites
- Askia
- CRM
- Consumer Behaviour
- Team Management
- B2C and B2B
- Customer Relationship Management
Timeline
Customer Success Director
Basis
05.2025 - Current
Partnership + Key Account Director
System1
01.2022 - 06.2025
Research + SR Research Consultant
System1
01.2018 - 01.2022
Senior Analyst
Hall & Partners
01.2016 - 01.2018
Project Manager
Contract Testing Inc
01.2015 - 01.2016
Bachelor of Commerce - Specialisation in Marketing
University of Ottawa
09.2011 - 05.2015
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