MEGAN COOPER-COLVIN
Summary
Creative, freelance content creator and social media marketer with a strong background in PR, influencer marketing and storytelling. I specialise in helping small brands grow their online presence through authentic, video content, short-form social strategy and community-led storytelling. With experience spanning corporate brands, start-ups and my own large-scale platforms, I understand what converts, what engages and what feels genuinely human online.
Overview
11
11
years of professional experience
11
11
years of post-secondary education
Work history
Social Media Content Creator (Freelance, 1 day per week)
MYNE
08.2022 - Current
- Developed engaging social-first content for MYNE, a tech start-up specialising in reunifying individuals with lost personal items.
- Filmed, edited, and published Instagram Reels, Stories, and static posts aligned with brand tone and growth objectives.
- Established and launched MYNE’s TikTok Shop to facilitate product promotion and evaluate content formats for sales enhancement.
- Monitored content performance and analysed feedback to guide future content strategy and platform direction.
Content Creator
YouTube, Instagram & TikTok
01.2020 - Current
- Successfully developed and expanded a multi-platform family and lifestyle content brand.
- Grew YouTube channel to 150,000 subscribers through long-form vlogs and original video concepts.
- Manage an Instagram account with 36K followers and TikTok account with 61K followers, focusing on short-form video.
- Collaborate regularly with brands such as Sonos, Mammotion, and Ella’s Kitchen.
- Deliver comprehensive campaigns encompassing concept development, filming, editing, and community engagement.
- Ensure content maintained authenticity while being family-oriented and conversion-focused.
Press Officer (Freelance)
Pitch Marketing Group
06.2021 - 08.2021
- Assisted Senior PR Manager with national campaigns for Formula 1 and BT.
- Contributed to projects such as Marcus Rashford mural in Manchester and BT Big Sofa Summit.
- Secured lifestyle interviews for Formula 1 drivers to enhance media coverage.
PR Executive
Sky Sports & Sky News
10.2016 - 02.2021
- Developed and executed Sky Sports’ influencer PR strategy, collaborating with creators to enhance campaign reach.
- Delivered significant sports and news campaigns, including Formula 1 and Premier League.
- Managed relationships with senior stakeholders, ensuring alignment with high-profile on-screen talent.
- Coordinated behind-the-scenes influencer and press visits to live sporting events.
PR Executive (Secondment)
Sky Entertainment
03.2020 - 10.2020
- Executed PR campaigns for Sky Original dramas I Hate Suzie and Riviera 3.
- Secured five front-page covers for I Hate Suzie through established media relationships.
- Managed publicity for high-profile talent including Billie Piper, Rupert Graves, and Julia Stiles.
- Produced a one-off influencer-led YouTube series featuring Monroe Bergdorf and Gina Martin.
Sky Academy Senior Leader
Sky
09.2014 - 10.2016
- Conducted interviews with high-profile figures, including David Beckham, Gary Neville, and Johnny Wilkinson.
- Spearheaded operational delivery and launch of Sky Academy Careers Lab in Ireland.
Education
Diploma of Higher Education - Journalism
Brighton University
01.2015 - 01.2016
Bachelor of Arts - English and Drama
Loughborough University
Loughborough 09.2010 - 07.2013
A-Levels - English Literature, History, Drama
Westholme School
09.2003 - 06.2010
Skills
- Short-form video content (Reels, TikTok, Shorts)
- Social media strategy for small brands
- Content ideation & storytelling
- Final Cut Pro
- TikTok Shop setup & early-stage growth
- Influencer & brand collaboration
- Analytics, insights & performance reporting
- Confident on-camera presenter
- Highly organised, approachable and collaborative
Timeline
Social Media Content Creator (Freelance, 1 day per week)
MYNE
08.2022 - Current
Press Officer (Freelance)
Pitch Marketing Group
06.2021 - 08.2021
PR Executive (Secondment)
Sky Entertainment
03.2020 - 10.2020
Content Creator
YouTube, Instagram & TikTok
01.2020 - Current
PR Executive
Sky Sports & Sky News
10.2016 - 02.2021
Diploma of Higher Education - Journalism
Brighton University
01.2015 - 01.2016
Sky Academy Senior Leader
Sky
09.2014 - 10.2016
Bachelor of Arts - English and Drama
Loughborough University
09.2010 - 07.2013
A-Levels - English Literature, History, Drama
Westholme School
09.2003 - 06.2010