Megan Blythin

Successfully launched and managed the first influencer lead marketing campaign for our largest client, managing over 15 influencers across 4 different markets (UK, FR, DE, NL) which has now been duplicated to promote another product in within another industry with the same company.

• Inform and manage the creation of engaging multimedia content across multiple platforms, liaising with the creative team.
• Conduct client profile reviews and recommend improvements to increase performance.
• Set targets and initiatives to increase brand awareness and customer engagement.
• Manage and facilitate social media communities
• Launch and manage UGC and Influencer lead campaign (EMEA)
• Manage the day-to-day handling of all social media channels for clients and budgets.
• Monitor, track, analyse, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Liaise with French clients or clients that address French Markets.
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.

In October 2022 This evolved into a dual role, where I manage the overall needs of the agency's clients liaising with staff to create all deliverables, generating quotes and managing financial and budget aspects,

Hosted multiple awards and conferences. Successfully updated CRM, and incorporated new data and software. Created a lead generation marketing strategy in order to drive Sales.

• Created Omnichannel marketing and lead generation campaigns based around annual award ceremonies and conferences.
• Manage key events MC liaising with venues and speakers.
• Lead review of database management. Ensured it was GDPR compliant.
• Localised PR initiatives to maximise regional awareness and coverage. Communicated with media outlets and journalists to create press kits
• Designed and created communication and marketing strategies for new launches and promotions.
• Worked with designers to create innovative and visually-appealing brand websites for new launches.
• Defined KPIs for each communication channel to evaluate the campaign's success level.

Adjusted current PR and marketing campaigns to incorporate a social media strategy, in line with the client's needs. SMEs. - B2B, B2C, B2G.

• Liaise with local influencers, journalists, and advertising agencies to help promote brands.
• Developed influencer and UGC campaigns to generate new leads and revenue growth.
• Content development and copywriting: Email marketing, newsletters, Advertising / Press releases. Newspapers, Magazines.
• Managed, create, and schedule content across key social media and digital channels.
• Interacted with clients daily, updating them on projects and new developments.
• Collaborated with the design team to develop innovative graphics and video content for thewebsite and social platforms.
• Monitored KPIs and provided weekly, monthly, and quarterly performance reporting.
• Boosted Google ranking, leveraging SEO mastery to support keyword and image optimisation.

Successfully supported and generated meetings with international motion picture buyers during an unprecedented online Marche du Film at Cannes 2020. Taking a previously face-to-face event online.

• Triage of screenplays and scripts focusing on audience needs, and interests, providing creative reviews before production.
• Review films in order to identify prospective audiences.
• Advise on creative content with respect to audience and market demographics, provide creative input on campaign materials, for all marketing and social media platforms including final artwork
• Create and manage marketing campaigns, targeting specific databases
• Manage social media accounts
• Update website and films pages via Cinando
• Work closely with Global film festivals: CFF, TIFF, EFM
• Utilise French to communicate with the french speaking markets and regions

The Maker Station is a creative co-working space for Makers and Creators. I joined the team as a volunteer before their doors opened and worked my way up to Managing Director. As part of a start up you often have to wear several hats. The Maker Station works on a membership basis, where relationships with members to encourage creative collaborations is key. I used my previous experience in digital marketing to build a large following of creatives in the area, via social media.

As a start up we started as a team of 3, then grew into an army of volunteers, employees, work experience students and local freelancers. Building a diverse and creative team.
I was in charge of all external communications as well as the day to day running of the space and events.