Megan Bistram

Led the Sales and Category functions for the Consumer Business, delivering commercial performance across multiple channels through integration of sales, category management and revenue growth strategies.

• Delivered consistent double-digit Net Net Sales growth since 2019, driving over £30m in incremental revenue whilst simultaneously improving EBITDA performance and profitability.
• Led a team of 11 colleagues, including 5 direct reports, driving engagement, capability and succession planning.
• Manage £3m trade investment budget, improving ROI and commercial effectiveness.
• Developed and executed customer and channel strategies that accelerated distribution, market share and brand performance.
• Built strong partnerships with key retailers, securing strategic growth opportunities and joint business plans.
• Extensive cross-functional leadership across Sales, Marketing, Finance, Supply Chain and Medical teams.

Appointed Interim Business Unit Head – Consumer for 12 months, leading both Sales and Marketing functions and serving as a member of the UK Leadership Team.

• Led the Consumer Business Unit with responsibility for both Sales and Marketing functions, ensuring alignment of commercial and brand strategies to deliver business objectives.
• Oversaw net sales, customer contribution, trade investment, and overall business performance to drive revenue growth.
• Acted as primary liaison for Global Consumer leadership, representing UK business and aligning local market execution with global strategic objectives.

Led the Skincare Buying Function, accountable for the commercial performance for Facial Skincare, Dermocosmetics, Body Care and Clear Skincare categories, managing a portfolio worth in excess of £70m.

• Held full category P&L responsibility for a £70m+ skincare portfolio, delivering sales growth, profitability and market share objectives
• Managed strategic relationships and commercial negotiations with major multinational suppliers including L'Oréal, Procter & Gamble, Beiersdorf, Unilever and J & J.
• Utilised consumer, shopper and market insights to identify growth opportunities, resulting in successful category innovation initiatives.