Mallory Dumelle
Manchester
Summary
Positive, upbeat, and innovative thinker with a talent for utilizing social media platforms to enhance brand awareness and engagement. Well-versed in current social media trends and content creation tools, including proficiency in graphic design and analytics. Excitement comes from the chance to create impactful content that resonates with diverse audiences.
Overview
7
7
years of professional experience
Work History
SOCIAL MEDIA EXECUTIVE
ONLINE HOME SHOP
01.2024 - Current
- Solely responsible for creating and implementing strategy across all channels: TikTok, Instagram, Twitter, and Facebook with over 500k follower total
- Conducted regular audits of competitors' social media strategies, identifying new opportunities for growth and differentiation
- Evaluate social media trends to enhance audience engagement through improved posting strategies
- Craft compelling copy for social posts that resonated with target audiences, generating shares and comments
- Improved organic reach by altering core strategy and designing interactive style posts which generated over 6% engagement regularly
- Coordinated collaborations with other brands to leverage shared audiences for mutual growth opportunities
- Worked with the design team to create new styles of content for the company and generated original content in studio
- Reported weekly on analytics, presenting observations and strategies to improve
MARKETING ASSISTANT
ONLINE HOME SHOP
12.2022 - 01.2024
- Outreached to 15+ influencers per day across Instagram and Tiktok
- Planned and executed bespoke PR boxes for various campaigns
- Created product lookbooks seasonally to send out to influencers and journalists through PR agency
SCRIPT ANALYST
Coverly
01.2020 - 12.2023
- Provided coverage on television, feature, play, and short film scripts - for improvement of writers and judging of competitions
- Created detailed analysis for marketing packages
- Utilised exceptional writing, editing, and proofreading skills to produce engaging and meticulous content
- Formatted scripts according to industry standards
WRITER
Voyage Media
01.2022 - 01.2023
- Provided notes for producers looking to adapt novels into film, from market analysis to synopsis.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
ENGLISH TUTOR
Vip Kid
01.2021 - 12.2021
- Applied in-depth understanding of course materials and tutoring tactics learned in TESOL certification to help English Learners in China
- Communicated grammar rules clearly in simplest forms without overwhelming student
- Issued reports updating parents on student progress
PEER WRITING TUTOR
Columbia College Chicago
01.2018 - 12.2019
- Aided students with writing from disciplines across school and improved projects including scripts, creative writing, and academic essays
- Discussed learning-based strategies including: time management, formatting, researching, and writing preparation
- Processed reports regarding student appointments after each session for professor and student use
- Produced and directed new promotional video for learning centre
- Wrote and edited high-quality synopses and marketing analysis for production of novel adaptations into film and television mediums
- Accomplished tasks under deadline pressure with enthusiastic, detailed, and authentic approach
- Followed company policies and industry guidelines to craft thorough, well-written content
Education
Master of Arts - English Literature And American Studies
University of Manchester
Manchester UK12-2023
Bachelor of Arts - Cinema Arts & Sciences
Columbia College Chicago
Chicago IL, USA05-2019
Skills
- Video Editing
- Photoshop
- Outreach
- Copywriting
- Project Management
- Market Research
- SEO
- Content scheduling
- Influencer collaboration
- Marketing analytics
Embroidery, Cooking, Beauty, Art, Writing, Reading
My diverse interests fuel my creativity at work, as I actively seek out enriching and artistic experiences in my own time. I believe self-expression takes many forms, and social media is a powerful tool for brands to showcase their identity, connect authentically, and bring their ethos to life.
Timeline
SOCIAL MEDIA EXECUTIVE
ONLINE HOME SHOP
01.2024 - Current
MARKETING ASSISTANT
ONLINE HOME SHOP
12.2022 - 01.2024
WRITER
Voyage Media
01.2022 - 01.2023
ENGLISH TUTOR
Vip Kid
01.2021 - 12.2021
SCRIPT ANALYST
Coverly
01.2020 - 12.2023
PEER WRITING TUTOR
Columbia College Chicago
01.2018 - 12.2019
Master of Arts - English Literature And American Studies
University of Manchester
Bachelor of Arts - Cinema Arts & Sciences
Columbia College Chicago
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