Summary
Overview
Work History
Education
Skills
Interest
Work Availability
Quote
Timeline
AdministrativeAssistant
Md Saiful Shohag

Md Saiful Shohag

Digital Marketing Specialist
London

Summary

Successful Digital Marketing Specialist capable of designing, executing, and optimising online marketing initiatives. Leads everyday operations as well as special projects for new and existing customers. As a Senior Digital Advertising professional with a successful background in digital media campaign management, team leadership, and advanced management processes. Among the accomplishments are the development, restructuring, and strengthening of campaigns to drive revenue growth.

Overview

9
9
years of professional experience

Work History

Team Leader Digital Ad Operation

ServicEngineBPO Ltd
01.2021 - 06.2022
  • Led a team of digital ad operations specialists, overseeing the execution of digital advertising campaigns and ensuring timely and accurate delivery.
  • Collaborated with the Clients and Operation teams to optimize ad performance, resulting in improved client satisfaction and retention.
  • Implemented and maintained standard operation processes, ensuring seamless ad delivery across various platforms.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Performed administrative responsibilities, including team scheduling, performance evaluations, and resource allocation.

Senior Executive

ServicEngineBPO Ltd.
04.2018 - 12.2020
  • Aligned organizational objectives with client's mission to increase business growth and integrate work strategies.
  • Analyzed campaign data and provided insights to clients, resulting in a 15% increase in client satisfaction and retention.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Developed marketing plans based upon extensive research and prospects targeted.
  • Supervised digital marketing team of 8 personnel.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Managed digital projects from initial concept through final implementation and live monitoring.

Inventory Management Digital Ad Operation

ServicEngineBPO Ltd.
03.2016 - 03.2018
  • Created and updated regular websites reports and records.
  • Maintained sufficient inventory (Website) levels to meet client's demands at all times.
  • Inspected existing ads to achieve consistency throughout multiple websites and platforms.
  • Inspected layouts and advertising copy and audio and video quality to adhere to policy.
  • Created Marketplace Connection for customer to align their ad in multiple websites.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.

Technical Support Digital Ad Operation

ServicEngineBPO Ltd.
12.2014 - 02.2016
  • Assisted customers in identifying issues and explained solutions to restore service and functionality of the AD served Platform.
  • Documented support interactions for future reference.
  • Used ticketing systems to manage and process support actions and requests.
  • Created reports on digital marketing campaign using analytics tools to track and measure digital marketing success for the customers.
  • Investigating cases like ad trafficking /serving issues, VAST & VPAID tag issues, analytics (reporting issues)
  • Provided possible solutions regarding fraud impression count, revenue, and optimization.

Executive Digital Ad Operation

ServicEngineBPO Ltd.
10.2013 - 11.2014
  • Created and deployed Digital Ad Campaign, engaged with target audiences and boosted reach with strategic ad placements.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Performing Ad optimization to improve click-through rate, conversion, and other important KPIs with a strategic approach.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Generated reports to monitor and analyze marketing campaign and website performance weekly to help with optimizing current and future plans .

Education

Master of Science - Marketing

Ulster University, London & Birmingham
London, UK
08.2023

Bachelor of Science - Electrical And Electronics Engineering

American International University Bangladesh
Dhaka, Bangladesh
05.2013

Higher Secondary Certificate - Science Education

Cambrian College
Dhaka, Bangladesh
07.2006

Secondary School Certificate - Science Education

Civil Aviation School
Dhaka, Bangladesh
04.2006

Skills

  • Team Leadership
  • Web Traffic
  • AdWords Strategies
  • Performance Evaluations
  • Project Management
  • Customer Experience Improvement
  • Microsoft Office
  • Campaign Optimization
  • Digital Marketing
  • Google AdWords

Interest

Travelling, Gaming, Exploring Foods

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The price of anything is the amount of life you exchange for it.
Henry David Thoreau

Timeline

Team Leader Digital Ad Operation

ServicEngineBPO Ltd
01.2021 - 06.2022

Senior Executive

ServicEngineBPO Ltd.
04.2018 - 12.2020

Inventory Management Digital Ad Operation

ServicEngineBPO Ltd.
03.2016 - 03.2018

Technical Support Digital Ad Operation

ServicEngineBPO Ltd.
12.2014 - 02.2016

Executive Digital Ad Operation

ServicEngineBPO Ltd.
10.2013 - 11.2014

Master of Science - Marketing

Ulster University, London & Birmingham

Bachelor of Science - Electrical And Electronics Engineering

American International University Bangladesh

Higher Secondary Certificate - Science Education

Cambrian College

Secondary School Certificate - Science Education

Civil Aviation School

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Md Saiful ShohagDigital Marketing Specialist