Mayuri Flanagan
Warwick,United Kingdom
Summary
SEO & AI Search Content Strategist with 10 years’ experience driving measurable organic growth in competitive markets. Specialist in search-led content strategy and Generative Engine Optimisation (GEO) aligned to AI-driven search ecosystems.
Proven ability to transform underperforming visibility into scalable acquisition channels through structured, data-led execution. Trusted partner to organisations seeking sustainable digital growth and measurable commercial impact.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
SEO and GEO Projects
Contracts
Saas, Tech, Finance, Medical, Remote
2025.10 - Current
- Optimized website content and on-page SEO, increasing organic search visibility by 35% and improving keyword rankings across priority pages.
- Implemented technical and content updates aligned with Google algorithm changes, maintaining top-10 rankings for key target terms.
- Collaborated with web developers during site builds to implement SEO best practices, improving crawlability and page performance.
- Conducted competitor and SERP analysis to identify new keyword and content opportunities, contributing to 25% increase in organic traffic.
- Worked closely with content teams to produce SEO-optimized blogs and articles, improving engagement and search performance.
- Produced regular SEO performance reports and insights for client meetings, tracking traffic growth, rankings, and conversions.
- Performed in-depth keyword research and search intent analysis, expanding keyword coverage and increasing ranking opportunities.
Content and Production Manager
Contract
Food and Beverage Industry, Remote
2023.04 - 2025.09
- Developed creative briefs that improved campaign alignment and increased content engagement by 25%.
- Streamlined internal processes, reducing project turnaround times by 20% and improving team efficiency.
- Identified and analysed target audiences, optimising content strategy to boost audience reach and engagement by 30%.
- Applied SEO best practices to content creation, increasing organic traffic by 40% and improving search rankings without additional ad spend.
- Oversaw all aspects of post-production, maintaining 100% compliance with quality standards and reducing revision cycles by 15%.
SEO Content Editor & Content Strategist
Contract
US Publications BuzzFeed, LA Weekly, Village Voice, Remote
2022.01 - 2025.02
- Produced and managed editorial content for leading lifestyle publications, including Village Voice, LA Weekly, BuzzFeed, Riverfront Times and CityBeat.
- Played key role in delivering organic growth strategy that generated 8.9M+ clicks over 9-month period, scaling daily organic traffic from ~20K to over 70K clicks per day.
- Contributed to a sustained 250–300% increase in daily organic traffic, significantly expanding visibility across high-intent commercial search terms.
- Supported integration of AI-assisted content workflows, improving production efficiency by approximately 15–20% while maintaining SEO and editorial quality standards.
- Trained and supported team of 8–10 writers, strengthening on-page optimisation consistency and contributing to measurable improvements in ranking stability and traffic growth.
- Delivered optimisation initiatives within tight timelines, supporting continuous upward traffic momentum across priority landing pages and commercial categories.
Digital Marketing Manager
Rank Easily Ltd
SEO Agency, Remote
2019.10 - 2021.12
- Developed and executed data-driven digital marketing strategies, increasing overall website conversion rates by 14–22% across key acquisition channels.
- Led optimisation of SEO infrastructure and site architecture, resulting in 35% increase in indexed pages and 28% uplift in organic traffic over two years.
- Conducted competitor and market analysis to identify content and acquisition gaps, contributing to expanded keyword coverage and sustained ranking growth across priority segments.
- Oversaw multi-channel content strategy, improving brand consistency and increasing engagement metrics (CTR / time on page) by 15–20%.
- Streamlined digital user journeys and landing page optimisation, contributing to 12–16% increase in lead generation performance.
Data Analyst
Severn Trent
Utility Company
2016.10 - 2019.05
- Assisted in developing automated reporting systems, which cut processing time by 50%.
- Supported preparation of insight presentations for executives, enhancing operational efficiency by 60%.
- Examined behavioural data to aid in refining engagement strategies.
Performance Excellence Lean Practitioner
National Grid
Utility Company
2015.10 - 2016.07
- Assisted in implementing process optimisation initiatives to reduce inefficiencies by 20%.
- Supported application of lean methodologies to enhance operations.
- Contributed to achieving cost savings of 10% on annual basis.
Education
Introduction to Claude AI - Generative AI
Coursera
2025.08 - 2025.08
Search Engine Optimization Fundamentals - Search Engine Optimization
UCDAVIS
Online 2020.01 - 2021.01
BA - Accounting & Finance
De Montfort University
Leicester 2005.09 - 2008.07
ChatGPT for Everyone - Generative AI
Learn Prompting
Online 2025.03 - 2025.03
Introduction to Generative AI Learning Path - Generative AI
Google Cloud
Online 2025.03 - 2025.03
Introduction to Large Language Models - Generative AI
Google Cloud
Online 2025.03 - 2025.03
Introduction to Responsible AI - Generative AI
Google Cloud
Online 2025.03 - 2025.03
Responsible AI: Applying AI Principles with Google - Generative AI
Google Cloud
Online 2025.03 - 2026.03
Google Prompting Essentials - Generative AI - Prompting
Google
Online 2025.09 - 2025.09
AI Strategy and Governance - AI Strategy and Governance
Wharton University of Pennsylvania
Online 2025.11 - 2025.11
Skills
- SEO & Digital Growth Strategy
- Technical SEO & Site Audits
- Generative Engine Optimization (GEO)
- AI Search & Structured Data Optimization
- Keyword Research & Search Intent
- Data Analytics & Performance Reporting (GA4)
- Content Strategy & CMS Management
- Prompt Engineering & AI Workflows
- Cross-Functional & Client Collaboration
- Process Optimization
- AI Strategy & Governance
Timeline
AI Strategy and Governance - AI Strategy and Governance
Wharton University of Pennsylvania
2025.11 - 2025.11
SEO and GEO Projects
Contracts
2025.10 - Current
Google Prompting Essentials - Generative AI - Prompting
Google
2025.09 - 2025.09
Introduction to Claude AI - Generative AI
Coursera
2025.08 - 2025.08
ChatGPT for Everyone - Generative AI
Learn Prompting
2025.03 - 2025.03
Introduction to Generative AI Learning Path - Generative AI
Google Cloud
2025.03 - 2025.03
Introduction to Large Language Models - Generative AI
Google Cloud
2025.03 - 2025.03
Introduction to Responsible AI - Generative AI
Google Cloud
2025.03 - 2025.03
Responsible AI: Applying AI Principles with Google - Generative AI
Google Cloud
2025.03 - 2026.03
Content and Production Manager
Contract
2023.04 - 2025.09
SEO Content Editor & Content Strategist
Contract
2022.01 - 2025.02
Search Engine Optimization Fundamentals - Search Engine Optimization
UCDAVIS
2020.01 - 2021.01
Digital Marketing Manager
Rank Easily Ltd
2019.10 - 2021.12
Data Analyst
Severn Trent
2016.10 - 2019.05
Performance Excellence Lean Practitioner
National Grid
2015.10 - 2016.07
BA - Accounting & Finance
De Montfort University
2005.09 - 2008.07