MAYADA ABU AFFAN
Halesowen
Dudley
Summary
Summary of experience and qualifications
A medical doctor, I have been working in Public Health since 2000; I have experience in academic and professional public health, with significant experience in leading transformation change, policy, strategy, teaching and research. My strengths are system leadership, managing change, dealing with uncertainty, strong passion for improving health and delivering results.
Overview
24
24
years of professional experience
Work History
Public Health
Dudley Local Government
03.2022 - Current
- As an acting DPH , I am responsible of delivery of the statutory and non-statutory functions of Public Health for Dudley Council
- I lead a team of 112 employees across Public Health , Emergency Planning , Health Intelligence , Commissioning , Environmental Health and Trading Standards and Public Health training scheme
- I line manage eight senior colleagues and accountable of the PH grant
- I led the Public Health department through the transition to live with COVID , identifying and embedding COVID learning, revisiting the department’s vision and guiding principles and identifying priorities , key performance indicators and risks
- I consolidated COVID learning and legacy in the DPH annual report 2022 titled COVID 19; Looking Back and Moving Forward
- Selected achievements:
- I led the development and implementation of an umbrella of projects to reduce demand on Adult Social Care which encompassed falls prevention , health and wellbeing offer in care homes , targeted and outreach vaccination programme for older people including improving access to pneumococcal vaccine for people with COPD and reducing loneliness and isolation
- I led the evaluation of the previous Health and Wellbeing Board ( HWB) strategy and the development of the new system wide Dudley HWB and Inequality strategy
- It included action plans and high level dashboards to monitor system progress
- Developing a system wide vertical approach to reducing the inequality gap in one of the most deprived wards in Dudley .This encompasses looking at strengthening the link between primary care and communities through adopting community development and assets based approaches and empowering communities to have stronger role in reducing inequalities and working in effective partnership with communities to address wicked problems such as childhood obesity I oversaw the development and the implementation of Borough wide 10 years Financial Wellbeing and Poverty Strategy with three main components; long term preventing poverty , intermediate term supporting people out of poverty and short term ;mitigating the impact of poverty with delivery and monitoring plans I Mainstreamed the process of developing the Joint Strategic Needs assessment ( JSNA) to ensure it can be used to support planning across health, social care and the third sector , resulting in the development two tired approaches to the JSNA; basic socio-demographic and thematic JSNA
- I led the procurement of Public Health services ( 17 contracts ) ; I established and chaired the Commissioning Board and governance framework
- To ensure value for money and service synergy number of contracts were amalgamated into related bundles
- The process covered the whole commissioning cycle from assessing needs , national and regional benchmarking financial and outcomes information to be able to set a competitive and affordable financial envelopes to contract award and mobilisation
- To execute the scrutiny and challenge role of the DPH more effectively , I oversaw the development of a system wide health protection strategy and a standard reporting format to the Health Protection Board , that I chair
- As the lead for emergency planning I chaired the Council Incident Management Group ( IMG)
- I oversaw the development of an electroclinic system of checklist to mainstream business community plans across the Council
- I also chair the system wide winter planning group to scrutinise and challenge winter preparedness across the Council and the NHS I supported the Local Resilience Forum during the repatriation of British Sudanese due to war in Sudan by mobilising local communities to help and support repatriates
- I chaired the Black Country ICB Prevention and Personalisation Network leading the network to adopt innovative approaches to prevention such as developing effective Public Private Partnerships to strengthen the role of the private sector in prevention , having a stronger focus on prevention of hospital admission as a means of managing demand on health and social care and using mental wellbeing and emotional resilience as a foundation for health improvement interventions
- Worked with Children Social care to include Public Health outcomes in the Family Safeguarding project and support the evaluation of the project
- I oversaw supporting adult social care in improving audit standards , completing audits and staff training
- I oversaw linking learning from adult safeguarding reviews to healthy ageing agenda , loneliness and isolation and fraud protection
- In my efforts to have a stronger focus on the wider determinants of health I oversaw the development of a health and housing programme and secured buy in from the NHS I oversaw Public Health input in the climate change agenda , supporting community engagement and behavioural change
- I had a strong focus on health in all policies ensuring that health perspectives are included in planning , transport and housing
- I worked closely with the NHS; oversaw the development of the annual Core Offer to the place based ICB and agreed areas of mutual priorities and support
- I oversaw elected Members engagement sessions ; quarterly sessions to have a spotlight on one of the PH agendas ; we covered poverty , PH children agenda and healthy ageing
- These were open to all members and give them the opportunity to understand and have their input on PH issues
- I have also overseen the development and delivery of training sessions for members to understand health and social care data
- I conducted PH annual training summit for new members
- The training covered PH concepts and tools , an overview of the structure of the department , mandated and non mandated duties , structure ,roles and responsibilities of each team and achievements over the past 12 months .
Consultant
Dudley PCT/ Dudley Local Government
Dubai
10.2007 - 03.2022
- Excluding 12 months secondment, Key tasks and achievements
- I led on number of portfolio areas ; - children including safeguarding and chaired Dudley Child Death Overview Panel
- I led the development of the Black Country Child Death Overview Panel
- I also led the redesign of teenage pregnancy pathway adding domiciliary sexual health nurse service, and was the Dudley lead for infant mortality
- As the lead consultant for healthy adults and healthy ageing, I adopted an outcome focused approach to health improvement and using my ability to lead change effectively and transform services and through effective partnership working across organisations, I managed to achieve the following: the development of a system wide pathway for falls prevention and bone health
- The pathway has strong focus on primary prevention of falls
- This project has been nominated for numbers of national awards
- Led the development of a system wide healthy ageing programme
- The programme is focused on the assets and the value older people bring to society, in addition to identifying system wide challenges and solutions
- I led the development of an innovative model of lifestyle service provision that focuses on mental wellbeing as a foundation and most effective tool to achieve behavioural change
- Led the development of a system wide approach to addressing loneliness and isolation with number of work streams , this has evolved into a network where charities and community groups have a leading role in embedding interventions to improve social connectedness across the system
- I led a major part of the Public Health restructure in 2015 which included moving staff to work in a more generic fashion across the life course
- This included developing a workforce development plan to address new professional development needs.
Director
Health Innovation Advisory, Dubai Health Authority
Dubai
08.2018 - 08.2019
- Key tasks
- I was responsible for leading a team of experts to redesign community health services in Dubai on behalf of Dubai Health Authority
- This project included elements of primary care , dental care and developing a framework for a Health Innovation Centre
- It followed a systemwide approach underpinned by system leadership and system thinking covering prevention and screening , clinical pathways , Workforce development , system collaboration and partnership with communities , Driving excellence through innovation and Financial sustainability
- Job
Specialist
Grampian NHS Board
Aberdeen
04.2001 - 09.2007
- Registrar in in Public Health / Locum consultant in Public, tasks
- I did my PH training in Scotland; it was five years rotation included a masters in public at the University of Aberdeen and 6 months rotations in various departments at Grampian NHS Board
- I spent 6 months at Aberdeen University as a senior clinical lecturer teaching epidemiology and research methodology
- I also spent 6 months at the Information and Statistic Division in Edinborough
- I spent the last 9 months of the rotation as a locum consultant leading on screening and child health
- Teaching, training and appraisal
Acting Director
01.1997
- Distinction and Prize in Paediatrics and Child Health, Credit in Obstetrics & Gynaecology in the final MBBS examination, 1990
- International Federation of Obstetrician & Gynaecologists (FIGO) Fellowship award for best MD research in developing countries , Uppsala
Affiliations
- Member of the Society of Lifestyle Medicine, UK
- Member of the Faculty of Medical Leadership and Management , UK Leadership development :
- Leading authentically , West Midlands leadership Academy , Health Education England , October 2017
- Leadership for change, Future Directors Programme, Department of Health and Local Government Association, January- September 2015
- Top Managers Programme, Kings Fund, London July 2013-Jauary 2014
- Personal impact and influence, Kings Fund, London November 2011.
Accomplishments
- Community innovation and improving the roles of communities in addressing ill-health and reducing inequalities 2) Prevention as a strong tool for improving population health and managing demand on health and social care systems Addressing the root causes of problems and sustainable development Stronger focus on the wider determinants of health to improve health , reduce ill-health and reduce the inequality gap Developing Learning culture , workforce development and bringing the best out of people Qualifications
- I am on the Specialist Register of the UK General Medical Council, registration number 4681494
- My post graduate qualifications are;
- Membership of the Faculty of Sexual and Reproductive Healthcare London , September 2009
- Fellowship of the Faculty of Public Health, 2007
- Certificate of Completion of Training in Public Health, 2006
- Membership of the Faculty of Public Health by examination, Faculty of Public Health, 2006
- Masters of Public Health, University of Aberdeen, November 2002
- Membership of the Royal College of Obstetrician & Gynaecologists, London, November 2000
- MD in obstetrics and Gynaecology, University of Khartoum, 1995
- MBBS, Medical School , University of Khartoum 1990
References
Referees
1- Kevin O’Keefe ( Current line manager )
Chief Executive
Dudley Metropolitan Borough Council
The Council House
Priory Road
Dudley
West Midlands
DY1 1HF
Kevin.okeefe@dudley.gov.uk
01384 815200
2-Deborah Harkins ( Mentor and previous line manager)
Director of Public Health
Calderdale Council
2nd Floor, Princess Buildings,
Halifax
HX1 1TS
deborah.harkins@calderdale.gov.uk
01422 393092
07592 385880
13
Interests
- AWARDS &PRIZES
- President of the Faculty of Public Health Medal for Outstanding Services to Public Health; improving health of ethnic minority communities in the UK during COVID, 2021
- President of the Faculty of Public Health Medal for Outstanding Services to Public Health; leading Sudan Interest Group of the Faculty of Public Health during Covid , 2021
- Employer based clinical excellence award (2013) in recognition of high level contribution to public health. I have been a revalidation approved appraiser for UKSHA for the last 10 years . I have conducted a number of appraisals with good feedback from my colleagues in terms of support, the rigor required and their ability to learn from the process.
- I have been 360 feedback facilitator for PHE/UKSHA since 2015, supporting colleagues to reflect on their 360 review results and develop self-improvement plans
- I am an accredited trainer of the Faculty of Public Health
- I am an honorary lecturer at the Public Health Department, University of Birmingham since 2011. I take part in teaching the International Module of the Masters of Public Health and marking assignments .
- I teach an Introduction to Public Health to junior doctors working in the Acute Trust.
- I co-authored a clinical leadership course for developing countries. The course focused on personal effectiveness and system leadership to improve quality and strengthen the health improvement and the primary prevention roles of clinicians in developing countries. Voluntary roles Chair of the Sudan Interest Group (SIG-Sudan) of the Faculty of Public Health; I have been chairing the SIG-Sudan since 2017. It is voluntary group of FPH members and fellows that aims to build public health capacity in Sudan and developing countries . The group also supports integration of black and ethnic minority communities in the UK . The group played an instrumental role in raising awareness of COVID prevention and increasing the uptake of COVID vaccine among BAME communities in the UK . Developer and presenter, Radio BBC Arabic; I worked with Radio BBC Arabic to develop and present health promotion messages from March 2021 until the Radio service was decommissioned in April 2023. Messages were broadcasted in the morning show with 8-9 million Arabic speaking listeners around the globe.
Timeline
Public Health
Dudley Local Government
03.2022 - Current
Director
Health Innovation Advisory, Dubai Health Authority
08.2018 - 08.2019
Consultant
Dudley PCT/ Dudley Local Government
10.2007 - 03.2022
Specialist
Grampian NHS Board
04.2001 - 09.2007
Acting Director
01.1997
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