Maya Levin
Strategy Director
London
Summary
Growth leader with 18 years of experience in developing and scaling global growth systems across EMEA, APAC, and North America. Expertise in transforming fragmented marketing functions into cohesive, high-performing teams. Utilises marketing science and AI to automate workflows, enhancing the connection between creative storytelling and technical execution. Proven track record in launching new markets and optimising processes to achieve scalable results.
Overview
18
18
years of professional experience
Work history
Strategy Director
Miri Growth (an MSQ company)
London
2025.08 - 2026.05
- Integrated Growth: Unifying performance, GTM, and engineering into a single engine to drive scalable growth for mobile-first brands.
- Full-Funnel Strategy: Leading cross-functional teams across creative, design, PR, and analytics to deliver integrated marketing solutions.
- Creative & Engineering Alignment: Plugging creative into engineering via marketing science to ensure brand storytelling and technical measurement work in lockstep.
- AI Operations: Deploying AI agents to automate complex agency workflows, accelerating transition from insight to performance.
- MSQ Group Integration: Tapping into global MSQ network to scale client operations across diverse markets, focusing on sustainable LTV and ROAS.
Growth Marketing Lead
Bazaarvoice
London
2020.12 - 2025.04
- Global Expansion: Scaled US, EMEA, and APAC user base by 300% in 18 months through targeted, multi-channel growth strategies.
- Commercial Leadership: Managed a 7-figure P&L to improve marketing ROI by 500%.
- Efficiency: Cut acquisition costs by 80% through always-on performance analysis and conversion-focused campaign design.
- Innovation: Embedded AI-powered automation across lifecycle programs, enabling dynamic personalisation at scale.
- XFN Collaboration: Partnered with product and data science to translate insights into iterative product-led growth experiments.
Senior Marketing Manager
Eharmony
London
2019.11 - 2020.08
- Market Strategy: Managed user acquisition and retention strategy across UK and Australia, improving LTV within first six months.
- CRM Architecture: Developed and integrated CRM strategy connecting online behaviour to lifecycle triggers to increase repeat engagement.
Director of Marketing
Bosco
Tel Aviv
2018.06 - 2019.03
- Global Scale: Expanded user base by 300% in one year and increased brand reach in North America and EMEA through crafted global strategy.
- Strategic Alliances: Built partnerships with mobile operators and agencies, strengthening brand presence and market collaborations.
- GTM Frameworks: Defined test frameworks for new feature launches, using funnel analysis to guide iteration.
EARLY CAREER
- 2015 - 2018 - Social Acquisition Lead, 888, Tel Aviv
- 2014 - 2015, Head of Social Media, AdExtent, Tel Aviv
- 2013 - 2014, Platform Analyst, Adquant (Kenshoo/Skai), Tel Aviv
- 2010 - 2013, Social Media Manager, Freelance
- 2008 - 2010, Information Specialist, Arad-Ophir, Tel Aviv
Education
Bachelor of Arts - Political Science
Tel Aviv University
Tel Aviv, Israel 2006.01 - 1 2009
Diploma of Higher Education - Interior Design
New York Institute of Art and Design
New York City 2017.01 - 8 2019
Skills
- Growth
- Operational Strategy
- Business Development
- Product-led Growth
- Marketing Science
- Data Analytics
- Team Leadership
- Integration tools
- Funnel Optimisation
- Go-to-Market
- Lead Gen
- Marketing Automation
- SQL
- Generative AI
- Agentic AI
- LLM
- Revenue & Profit Growth
- MarTech
- Workflow Automation
- Mobile Measurement
- Brand Strategy
- Strategic Partnerships
- XFN Leadership
- Experimentation Frameworks
- Product Innovation
- Agency & Freelancer Management
- Business intelligence tools
Websites
LANGUAGES
English, Hebrew
Native
Spanish
Advanced
C1
HOBBIES
Baking, Interior Design, Chair of the PA at a London secondary school
Timeline
Strategy Director
Miri Growth (an MSQ company)
2025.08 - 2026.05
Growth Marketing Lead
Bazaarvoice
2020.12 - 2025.04
Senior Marketing Manager
Eharmony
2019.11 - 2020.08
Director of Marketing
Bosco
2018.06 - 2019.03
Diploma of Higher Education - Interior Design
New York Institute of Art and Design
2017.01 - 8 2019
Bachelor of Arts - Political Science
Tel Aviv University
2006.01 - 1 2009