Max Smith
Lingen,Herefordshire
Summary
Dynamic professional with a strong focus on innovation and creativity, adept at influential communication and strategic visioning. Demonstrates expertise in performance measurement, driving organisational success through effective evaluation and improvement strategies. Committed to leveraging skills to foster growth and achieve long-term objectives within forward-thinking environments.
Seasoned professional with focus on commercial operations and strategy. Drive business growth and operational excellence through innovative problem-solving and strategic planning. Excel in team leadership, process optimisation, and stakeholder management to deliver impactful results.
Overview
29
29
years of professional experience
7
7
years of post-secondary education
Work history
Head of Commercial Operations
Herefordshire Wildlife Trust
2022.09 - 2026.03
- Managing and developing all 'unrestricted' income generating streams for Herefordshire Wildlife Trust. This includes managing retail units, café, visitor attractions/centre, car parking, venue hire and events. My objective is to maximise current channels and generate new streams including additional retail units & accommodation.
Class Teacher- Primary
St James Primary School, Hereford & Rangeworthy Primary School, Bristol
2022.09 - 2022.09
Area Manager
DOMINION HOSPITALITY
2018.06 - 2018.06
- Managing an area of 11 Hotels/Coaching Inns for Dominion Hospitality previously known as Chapman Inns and marketed under the brand name Relaxinnz. Developing strategies to improve standards and revenues across all areas of these busy hotels.
Business Development Manager
PUNCH INNS (South) PUNCH TAVERNS
2017.06 - 2017.06
- Working across an area of 32 Pubs/Hotels with more than 6 letting bedrooms to develop the business owners offer and income. As part of trial Punch Taverns have selected hospitality professionals to assist the growth of rooms revenue. Key initial focus on standards, technology and marketing to increase ARR, Occupancy and RevPAR.
Cluster General Manager – Chippenham & Swindon
PREMIER INN
2010.05 - 2016.05
- Management of 7 Premier Inn’s in Chippenham, Swindon, Trowbridge & Stroud with a room stock of 565 rooms with an annual turnover of £10 million.
Casino Manager- F&B
GALA CASINOS
Bristol Harbourside
2009.03 - 2010.05
- Management of the Food & Beverage and all non gaming functions of one of Gala’s flagship Casinos. The Casino is a 24 hour operation including Restaurant, Kitchen, Two Bars, Reception, Customer Service and Maintenance departments. Managing a team of around 60 across these functions of the Casino.
Owner/Manager
The High Cross Inn
Broughton-in-Furness, Cumbria
2007.08 - 2009.01
Food & Beverage Manager
Lakeside Hotel
Newby Bridge, Cumbria
2006.06 - 2007.07
Pub Manager
JDWETHERSPOON
Fallowfield, Manchester
2005.09 - 2006.06
Dual Site Pub Manager
JDWETHERSPOON
Lancaster
2000.09 - 2005.09
- Manage two Wetherspoon Pubs in Lancaster with turnover of around £3 million.
- Manage and motivate a team of around 80 including 8 shift managers.
Grocery Manager
J SAINSBURY PLC
Birmingham
1997.09 - 2000.08
- Role
- Managing a team of 50 across the dry goods function of the store.
- As Grocery Manager achieve sales targets of around £200,000 a week
Education
PGCE -
University of Gloucestershire
2018.09 - 2019.07
BSc Honours Management - Marketing, Economics, HR, Accounting and Finance
Lancaster University
Lancaster 1994.10 - 1997.06
A Level Mathematics (B) - Geography (B), Business Studies(B)
Stamford School
Stamford, Lincs 1992.09 - 1994.07
10 GCSEs - Maths A, French A, Science (Double) A, English C
Thomas Magnus School
Newark, Notts 1990.09 - 1992.07
Skills
- Innovation and creativity
- Influential communication
- Performance measurement
- Strategic visioning
ADDITIONAL QUALIFICATIONS
- Hold a Personal Licence.
- A Member of The British Institute of Innkeepers
- Hold The SIA Doorstaff License
- Full UK Driving Licence
Timeline
Head of Commercial Operations
Herefordshire Wildlife Trust
2022.09 - 2026.03
Class Teacher- Primary
St James Primary School, Hereford & Rangeworthy Primary School, Bristol
2022.09 - 2022.09
PGCE -
University of Gloucestershire
2018.09 - 2019.07
Area Manager
DOMINION HOSPITALITY
2018.06 - 2018.06
Business Development Manager
PUNCH INNS (South) PUNCH TAVERNS
2017.06 - 2017.06
Cluster General Manager – Chippenham & Swindon
PREMIER INN
2010.05 - 2016.05
Casino Manager- F&B
GALA CASINOS
2009.03 - 2010.05
Owner/Manager
The High Cross Inn
2007.08 - 2009.01
Food & Beverage Manager
Lakeside Hotel
2006.06 - 2007.07
Pub Manager
JDWETHERSPOON
2005.09 - 2006.06
Dual Site Pub Manager
JDWETHERSPOON
2000.09 - 2005.09
Grocery Manager
J SAINSBURY PLC
1997.09 - 2000.08
BSc Honours Management - Marketing, Economics, HR, Accounting and Finance
Lancaster University
1994.10 - 1997.06
A Level Mathematics (B) - Geography (B), Business Studies(B)
Stamford School
1992.09 - 1994.07
10 GCSEs - Maths A, French A, Science (Double) A, English C
Thomas Magnus School
1990.09 - 1992.07