Maxine McCallum
Glasgow
Summary
Professional Summary
Strategically minded professional with a proven knack for creating comprehensive revenue and strategic pipeline growth through collaborative partnerships. With over 10 years experience, impacting positive outcomes through excellent relationship building skills, strong consultancy experience and having a positive hands-on approach resulting in retaining customers, and winning new business. Confident in ability to collaborate with Partners and Sellers and use creativity to achieve business goals. Committed to continuous improvement and contributing to team success.
Overview
21
21
years of professional experience
2
2
years of post-secondary education
Work history
VMWare HPE Alliance Manager
HPE
12.2022 - Current
- Devised and implemented sales strategies for HPE's Internal Sellers, Ecosystem & channel Partners Customer portfolios aligned with HPE & VMWare's business objectives, successfully achieving 47% Growth in FY22-23
- Demonstrated leadership skills in managing, forecasting and successfully implementing support and Enablement of VMWare and HPE vast portfolio
- Working in conjunction with the marketing teams of HPE and VMware to contribute to the channel and internal seller campaign programs, incentives, and marketing
- Exemplified strong leadership qualities by communicating VMware HPE's value proposition to employees and stakeholders by managing the relationship between VMWare, the Channel Partners and HPE teams to achieve overall growth and customer retention
- Drive business with a disciplined, results-oriented approach; working well independently and as part as the sales teams to close and win business.
- Developed and implemented data-driven strategies to improve business performance, optimize resource utilization and enhance profitability.
- Provided strategic guidance and support to business units, translating business objectives into actionable plans and driving successful execution.
- Devised and implemented long-term strategy to drive progress in key areas.
Studio Manager, Senior Artist & Designer
Maximus Design
01.2013 - 01.2022
- Assessed knowledge and skills gaps, creating opportunities to fuel improvement.
- Identified project blockers and acted as driver to overcome obstacles and achieve deadlines.
- Coordinated staff schedules to meet coverage needs and utilize team strengths.
- Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
- Creatively interpreted client briefs to develop and produce unique, engaging design packages.
- Met client deadlines through excellent workload planning and prioritisation.
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Planned and managed resources and budget to support and deliver objectives.
Senior Sales Manager
HPE
01.2010 - 01.2013
- Managed and nurtured relationships with HP's Vast Customer base, serving as the primary point of contact for significant client accounts
- Developed strong collaborative relationships with HP Partners, clients, and end-users to maximize profitability and ensure client satisfaction
- Utilized consultative skills to build trust and foster client retention, resulting in long-lasting partnerships
- About technological advancements, competitors, and market changes
- Supported HP Partners in various aspects, including budgeting, scope of work, contract bidding, and adherence to commercial and financial protocols
- Leveraged in-depth product and sector knowledge to identify and capitalize on new business development opportunities
- Hosted technical webinars, showcasing complex solutions through software demonstrations, site evaluations, and data analysis to create schematics and project frame works.
RM - Account Manager
RM
01.2008 - 01.2010
- Collaborated closely with IT engineers to deliver high-quality responses and services to clients
- Managed and resolved complaints and grievances related to engineer appointments and performance targets, ensuring prompt resolution to minimize escalations
- Maximized software and intranet opportunities within the education sector ,contributing to revenue growth.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Employed an empowering leadership style and leveraged emotional intelligence to maintain strong rapport across all enterprise levels.
- Met and exceeded established quotas for client satisfaction and account growth.
IBM Global Account Manager
IT Xchange
01.2006 - 01.2008
- Established and maintained relationships with clients whilst specializing in
- IBM end-of-life (EOL) hardware to deliver customer deliverables
- Focused on renewal and retention strategies, consistently exceeding a$20k weekly target
- Collaborated with storage infrastructure teams to provide comprehensive end-to-end solutions
- Facilitated knowledge sharing and best practices among global teams, including Canadian and Chinese counterparts, through regular meetings and international travel.
Senior Account and Project Manager
Dell EMC
01.2003 - 01.2006
- Lead Project Manager for Dell's EMEA EMC warranty infrastructure team, overseeing a team of Account Managers, sales support, and technical support
- Managed large public sector accounts, including MOD and major EMEA enterprise clients
- Spearheaded the development of a groundbreaking project for Dell's warranty department, managing infrastructure, interface, and product branding
- Provided estimations, timeframes, and expectations for staffing roles and project delivery within budget constraints
- Cultivated sustainable relationships with key decision-makers and stakeholders
- Analyzed data to identify new business opportunities within an existing client base
- Generated tenders and highlighted key differentiators in comparison to competitors
- Delivered EMC and storage service solutions to large public sector accounts with a quarterly sales value exceeding $4 million
- Formulated and executed new business strategies and provided training and sales support to the team
- Building strong enablement content and presenting to Distributors, Sales Teams
- Presales, Compute specialized, VARs GSI's and MSP's
- Understanding gaps in technical and sales knowledge to construct comprehensive Learning and Development plans
- Supporting Partners and Sellers on customer meetings and projects
- Represented organizations at seminars, conferences and business events.
Education
Scottish Qualifications Certificate - Architecture with Interior Design
College of Building and Printing
Glasgow 09.1999 - 09.2001
Skills
- Creative Thinking
- Complex Sales
- Cross-Functional Teamwork
- Exceptional Relationship Building
- Strategic Planning
- Customer Facing
- Complex negotiations
- Partnership marketing
- Sales goal attainment
- Marketing campaign management
Timeline
VMWare HPE Alliance Manager
HPE
12.2022 - Current
Studio Manager, Senior Artist & Designer
Maximus Design
01.2013 - 01.2022
Senior Sales Manager
HPE
01.2010 - 01.2013
RM - Account Manager
RM
01.2008 - 01.2010
IBM Global Account Manager
IT Xchange
01.2006 - 01.2008
Senior Account and Project Manager
Dell EMC
01.2003 - 01.2006
Scottish Qualifications Certificate - Architecture with Interior Design
College of Building and Printing
09.1999 - 09.2001
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