Maximillian Hughes-Williams

• Oversaw implementation of all startup marketing including online and offline channels
• Grew email list to over 10,000 in under 12 months. While implementing email marketing doubling open rates and diversifying email content
• Worked with influencers and external contractors to produce social media campaigns
• Managed creative digital and print advertising campaigns
• Delivered local event marketing for school events

• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Drove marketing efforts by orchestrating PPC and paid social advertising campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Researched and wrote detailed strategy documents for international and national businesses covering paid and organic marketing.
• Wrote blogs and case studies for the agency's use.
• Developed multiple strategies for growing and improving the agency's own marketing efforts.
• Lead on Google Analytics 4 implementation.
• Continued to fulfill role as Senior Digital Manger in addition to the above.

• Managed landing pages, advising clients on CRO and general improvements to maximise results.
• Implemented technologies such as tagging, tracking and automation for advertising accounts, CRMs, Shopify etc.
• Handled client-facing business , leading in meetings and developing detailed reports with analysis on performance, including recommendations for future growth.
• Identified and monitored KPIs for new and existing digital media properties.
• Developed paid client ads for use on diverse social media platforms.
• Maximized results for clients across Google, Bing, LinkedIn, Meta, YouTube, and more ad platforms.
• Consistently delivered ROI for key clients exceeding targets and resulting in growing profits.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Trained team members enabling them to upskill and ensuring the agency maintained cutting edge skills to exceed client expectations.
• Advised and supported agency team members on skills and latest developments across PPC, Social, Email, Websites, SEO and more.
• Researched new clients and provided support for client proposals.
• Managed agency's PPC accounts to generate new business.
• Consistently pushed for new ad types and platforms to ensure clients best results. Lead on implementing Spotify advertising and Performance Max ad campaigns on Google ads.

• Developed and maintained courteous and effective working relationships, across multiple departments.
• Managed social media agency and oversaw all content strategy, plans and reporting.
• Implemented seasonal and ad-hoc campaigns promoting products and sales.
• Lead on project to relaunch the brands iconic product range the 'Rabbit'.
• Developed multichannel launch campaign for new product ranges.
• Managed competitions including liaising with legal teams, collating prizes and contacting winners.
• Coordinated Influencer Marketing agency and product teams to ensures products were delivered to the right influencers and content was developed to brand standards.
• Collaborated with ecommerce team to analyse research and data for improvements to product pages and inform the product team on trends for new product development.

• Helped small businesses develop marketing plans and up skill their teams.

• Managed development and launch of new website, including liaising with external experts and production agency to produce regular video content to promote the brand and establish subject matter authority.
• Built annual marketing plan and calender planning out multi-channel marketing campaigns.
• Improved training for marketing team and recruited new marketing manager to implement marketing plan.

• Implemented Hubspot and developed new email marketing automation and nurture campaigns.
• Wrote and managed weekly marketing emails for the various brands under the group. Introduced new internal email newsletter for staff to keep them informed of latest marketing developments.
• Introduced live dashboard reports for client websites via Google Data Studio.
• Worked with web team to build and promote client websites and landing pages. Including development of new search feature and SEO optimisations for the businesses new retail property site.
• Improved SEO to significantly reduce spam calls related to the groups retail property listing sites.
• Took over as Account Manager for TFL.
• Implemented GDPR for the businesses including training team members and ensuring customer data and email lists were fully compliant.
• Member of a working group to rebrand the creative arm of the group.
• Introduced SEO and PPC services to the agency and implemented them for clients.
• Supported events team on social media strategy and attending events to share content on the day.

Please see above.

• Ensured PR teams stayed up to date on best practice on social media.
• Lead on overview and strategic foresight on all clients social media accounts.
• Developed video from conception, initial storyboarding, filming, post production, to promotion.
• Managed all social media advertising for clients.
• Lead on social media data analysis and reporting across all client accounts.
• Developed and implemented social media strategies.
• Scheduled and posted blog content for the agency.
• Responsible for informing teams of latest developments in social and support them staying on top of industry trends for clients.
• Lead on Google analytics implementation and reporting for clients.
• Team member leading on digital aspect in proposal development and pitches for new business.
• In charge of regular training for staff and paid sessions for clients.
• Developed and implemented a social media campaign in a short time frame to win an industry award at client's direct request.

See above.

See above.