Max Foskett
The South West
Summary
Driven and commercially astute On-Trade Sales Professional with a record of delivering strong brand growth and commercial performance across a large region. Combining venue management experience with brand advocacy & On-Trade awareness, I excel in account management, relationship development and in-person staff engagement. Experienced in revitalising regional markets and engaging with an array of accounts
Overview
4
4
years of professional experience
Work History
Area Sales Manager - South West
Halewood Artisanal Spirits
South West England
01.2026 - Current
- Currently managing both a team of 12 in 'The Bristol and Bath Rum Distillery' and the South West On Trade, including my existing account base and several RTM's.
- Responsible for the venue's P&L, H&S, licencing, FSA compliance and operations across the venue's full service bars and rum tasting/distillation classes.
Business Development Executive
Halewood Artisanal Spirits
City of Bristol
02.2025 - 01.2026
- Managed the South West On-Trade on behalf of Halewood's brand portfolio encompassing Whitley Neill Gin, Dead Man's Fingers Rum, Aber Falls Welsh Spirits and more, to an account base of 900+ IFT, L&T, Managed Houses.
- Delivered 20% YOY volume growth for Dead Man's Fingers across St Austell's IFT, L&T and Managed portfolio.
- Encouraged ROS growth through seasonal menu curation, staff tasting/training sessions, targeted contractual investment and engagement with RTMs via telesales days, full portfolio presentations, and in-person AM support.
Assistant Manager
Halewood Artisanal Spirits
07.2024 - 02.2025
- Controlled and managed bar inventory, handled opening and closing procedures, cash floats, proper record-keeping and staff rotas
- Delivered training on distillation experience hosting, and advanced cocktail and spirit knowledge.
Bar Supervisor / Distillation & Tasting Host / Assistant Distiller
The Bristol and Bath Rum Distillery
07.2023 - 07.2024
- Hosted large-scale private and public rum tastings, distillation classes, and brand events.
- Ensured HMRC compliance for outgoing taxed & untaxed spirit and distillation operations on a 500L double retort pot still.
Bartender
The Bristol and Bath Rum Distillery
10.2022 - 07.2023
- Delivered high-quality cocktail service in a high-intensity environment.
- Developed original cocktails for seasonal menus and Bristol Cocktail Weekend.
Bar & Kitchen Assistant
Frensham Pond Sailing Club Limited
06.2022 - 09.2022
- Managed bar and kitchen operations for large-scale events, ensuring H&S and accessibility standards in collaboration with Sailability programmes for disabled members.
Education
Certificate of Higher Education (CertHE) - Law
University of Bristol
Bristol, United Kingdom01-2023
A Levels - A*, A*, A*
The 6th Form College Farnborough
Farnborough, United Kingdom01-2022
Skills
- On-Trade Commercial Awareness
- Leadership & Training
- Brand Advocacy
- CRM Usage & Analysis
- Public Speaking
- Operational & Logistical Objection Handling
- Commerical Relationship Building and Management
References
Available upon request.
Timeline
Area Sales Manager - South West
Halewood Artisanal Spirits
01.2026 - Current
Business Development Executive
Halewood Artisanal Spirits
02.2025 - 01.2026
Assistant Manager
Halewood Artisanal Spirits
07.2024 - 02.2025
Bar Supervisor / Distillation & Tasting Host / Assistant Distiller
The Bristol and Bath Rum Distillery
07.2023 - 07.2024
Bartender
The Bristol and Bath Rum Distillery
10.2022 - 07.2023
Bar & Kitchen Assistant
Frensham Pond Sailing Club Limited
06.2022 - 09.2022
Certificate of Higher Education (CertHE) - Law
University of Bristol
A Levels - A*, A*, A*
The 6th Form College Farnborough