Max Ross
Baildon,Bradford
Summary
Results-driven SDR with experience generating revenue and pipeline for a cybersecurity SaaS business through high-volume outbound activity and targeted account research. Highly data-driven and KPI-focused, with a strong work ethic and track record of exceeding call activity expectations while continuously improving conversion performance. Confident engaging senior stakeholders across multiple industries and motivated by progression, coaching and commercial impact. Now seeking to contribute energy, discipline and skill within a high growth London sales environment.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work history
Sales Development Representative
AppCheck Limited
Birstall, Kirklees
2025.03 - Current
- Seeking new business opportunities via phone-based prospecting / cold calling (100 calls per day), and LinkedIn and email.
- Communicating with IT/technology leaders and Heads of Information Security to arrange demos of the software and trials of the service
- Generating new companies and leads to prospect via Salesforce reports, LinkedIn Sales Navigator, Cognism and ZoomInfo
- Maintaining high-quality admin - cleansing CRM data, completing SF tasks, forecast updates, accurate diary management
Deal Executive
Langcliffe International Limited
Ilkley, Bradford
2024.05 - 2025.03
- Created, continuously maintained and reviewed database of 100+ accounts to ensure accurate information and informed decision making
- Utilised CRM reporting tools to ensure internal and external processes were managed within KPIs
- Identified relevant BFS through deep understanding of buyer requirements
- Proactively researched potential new clients and conducted calls to secure engagement
Education
Bachelor of Science - Chemistry
University of Leeds
2019.09 - 2023.06
Skills
- Cold calling - Pitching, Objection Handling, Qualifying, Closing
- Lead generation via software tools
- Salesforce proficiency
- Product knowledge
- Adaptability & Coachability
- Self-improvement
- Time-management
- Metrics tracking
- Sales cycle understanding
- Prospecting - identifying ICP
- Active listening
- Resilience
Affiliations
- Running
- AI and Data Analysis
- Live Sport and Music Events
Timeline
Sales Development Representative
AppCheck Limited
2025.03 - Current
Deal Executive
Langcliffe International Limited
2024.05 - 2025.03
Bachelor of Science - Chemistry
University of Leeds
2019.09 - 2023.06