Max Lambert
London,London
Summary
An enthusiastic marketing and e-commerce professional, with great client communication. Well versed in working on tight deadlines and strict budgets. In my agency experience, I am accustomed to dealing with multiple clients developing strong time management and organisation skills to meet my clients' targets and to deliver exceptional account management service. My clients are primarily FMCG brands, managing at total of £4.3 million in 2023, most notably with 30% YoY growth of a market leader in the UK from £1.52 million to £1.97 million annually.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work History
Senior Client Manager
Toucan Ecommerce
White City, London
05.2024 - Current
- Responsible for managing global client relationships, advising and executing Amazon strategies based on agreed commercial targets.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Managing ~£400k in ad budget across 9 marketplaces on Amazon including US/UK/DE/JP
- Implemented a new ad strategy to reverse an annual decline of 10% from the point of taking over from a previous agency, re-distributing ad spend around only core products, increasing performance to 57% YoY in August.
Client manager
Toucan
White City, London
10.2023 - 04.2024
Senior Client Executive
Toucan
White City, London
04.2022 - 10.2023
- Support on global clients to execute Amazon advertising and promotional strategies.
- Gather data analysis on client performance to aid strategy and optimisation to accounts.
- Manage and grow challenger brands on Amazon and eBay with laid out budgets and KPIs.
Bartender
The Royal Oak
Midhurst, Sussex
01.2021 - 03.2022
Digital marketing intern
MacRitchie/Otter Self-Storage
Calgary, Alberta
04.2020 - 10.2020
- Analysed website performance and effectively practised SEO optimisation, increasing web traffic.
- Maintained progress towards growth targets by monitoring keyword rankings, site performance and competitor activity.
- Conducted SEO audits and competitor analysis to identify improvement areas.
- Conducted Customer Data Analysis to identify the highest-value customer archetypes for Google Ads campaigns and website content.
Education
Bachelor of Science - Business Management and Marketing
University of East Anglia
Norwich 09.2018 - 07.2021
A-Levels - Economics
Christ's Hospital
Horsham 09.2016 - 06.2018
A-Levels - Archaeology
Christ's Hospital
Horsham 09.2016 - 06.2018
A-Levels - Geography
Christ's Hospital
Horsham 09.2016 - 06.2018
GCSEs - Mandarin
Midhurst Rother College
Midhurst 12.2014 - 06.2015
Skills
- Client communication
- Strategic planning
- Data analytics
- Product marketing and advertising
Affiliations
- Ice Hockey
- Downhill Mountain Biking
- Camping
Accomplishments
UCI Downhill World Cup Mechanic - 30th Les Gets 2023
Employee of the Quarter Q1 2023/Q3 2023 (Toucan E-commerce)
Certification
- Google Ads Gold Certificate
- SEMRush Certificate
- Amazon Ads Advanced Certificate
Languages
Mandarin
Elementary
References
References available upon request.
Timeline
Senior Client Manager
Toucan Ecommerce
05.2024 - Current
Client manager
Toucan
10.2023 - 04.2024
Senior Client Executive
Toucan
04.2022 - 10.2023
Bartender
The Royal Oak
01.2021 - 03.2022
Digital marketing intern
MacRitchie/Otter Self-Storage
04.2020 - 10.2020
Bachelor of Science - Business Management and Marketing
University of East Anglia
09.2018 - 07.2021
A-Levels - Economics
Christ's Hospital
09.2016 - 06.2018
A-Levels - Archaeology
Christ's Hospital
09.2016 - 06.2018
A-Levels - Geography
Christ's Hospital
09.2016 - 06.2018
GCSEs - Mandarin
Midhurst Rother College
12.2014 - 06.2015
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