With over a decade as a Creative Director, Maurice drives team leadership, marketing innovation, and consumer engagement. Proficient in creative strategy, design oversight, brand development, digital marketing, content production, and tech integration in marketing and more. Maurice is adept at mentoring high-performing teams and aligning strategies with business goals for award-winning results in dynamic environments.
· Achieved record-breaking success with Airtel’s “Data Is Life” campaign, amassing 31M social media views and acquiring 2M data subscribers in 2 months and won gold at the Epica Awards, showcasing strategic marketing leadership.
· Delivered strategic "Own Your Flavor" repositioning for Maltina, surpassing acquisition targets by 36% in 4 months. Resulted in a 2.8% increase in brand score by targeting youth demographic through Traditional, Digital Marketing, and PR channels.
· Collaborated with product and tech teams on Airtel TV SVOD campaign, boosting downloads from 60K to 1M within 2 months. Topped Apple and Google Play Store charts in 2 days, accumulating 10M social media views.
· Concluded MTN Pulse relaunch, co-designing strategic brand proposition and campaign that resulted in 19.66% surge in subscribers, increasing from 47.441M to 56.766M in 10 weeks.
· Co-created Nike foundation campaign for Girl-Hub, securing 10% donor input in Kano. Won Nigeria’s first international awards: Epica Emerald in Berlin followed by a Silver at the Loeries. In Cape Town.
· Artificial Intelligence in Marketing. Darden School of Business, University of Virginia 09/2023
· Artificial Creativity. Parsons 09/2023
· Artificial Intelligence and Machine Learning in Business - Alison 08/2023
· Postgraduate Diploma in Professional Marketing, CIM Level 7- Chartered Institute of Marketing 01/2023
· Corporate Digital Communications, CIM Level 7- Chartered Institute of Marketing 12/2023
· Global Marketing Decisions, CIM Level 7- Chartered Institute of Marketing 05/2021
· Creating Entrepreneurial Change, CIM Level 7- Chartered Institute of Marketing 12/2021
· Mastering Metrics (HL), CIM Level 6 –Chartered Institute of Marketing 07/2015
· Strategic Marketing Diploma in Professional Marketing– Chartered Institute of Marketing 06/2016
· Diploma in Digital Marketing – Chartered Institute of Marketing 02/2014
· Certificate in Consumer Behavior -EBS, Heriot Watt University, UK 01/2013
· Certificate in Marketing Communications –EBS, Heriot Watt University, UK 01/2014