Matthias Kolitsch

Matthias established himself as one of the leading instructors in customer satisfaction (CSAT) scores, consistently delivering high-quality training experiences. He analysed customer learning needs and collaborated with the Educational Services Sales team on custom scoping calls to ensure tailored training solutions. Through intense collaboration with the exam writing team, he became a subject matter expert and earned certification in most of Snowflake's SnowPro certification portfolio. He was one of the early adopters of Generative AI within Educational Services, facilitating Snowflake's AI features (e.g. Cortex Skills) to make daily workflows more efficient for both himself and learners. He also created a gamification Streamlit app to improve student engagement with knowledge check questions, blending technical innovation with instructional design.

As a Learning Architect, Matthias facilitated training programmes that directly improved customer service outcomes. He cultivated strong client relationships to secure repeat business while streamlining internal processes through the implementation of innovative teaching techniques. He fostered an inclusive learning environment that catered to diverse learning styles and abilities, and consistently assessed training outcomes to drive continuous improvement in content delivery. By incorporating real-world examples into lectures, he increased relevance and applicability for learners. He developed customised learning materials designed to improve knowledge retention and promoted a culture of continuous learning through interactive seminars and webinars. Additionally, he identified information technology training needs and requirements to ensure learners received targeted, role-appropriate development.

Adobe Experience Cloud is one of Adobe’s flagship solutions. Matthias’ role is to know the solution inside and out, help improve it, design and deliver trainings on it. This can be virtually, in person as well as occasionally recording on demand training courses. As a senior technical trainer, Matthias has led classrooms ranging from 12 to 100 participants. In order to effectively achieve this, he has maintained expert product knowledge in Analytics & Target as well as their integrations and use cases across the broader Adobe Experience Cloud.

One of Matthias’ key achievements is enabling Adobe Partners to ramp up with the Adobe Experience Platform. This has expanded Matthias’ influence and relationships with clients and partners. As a direct result, this has led to an increased customer retention, increased customer satisfaction score and an increase in the sales opportunity.

Matthias is involved in hiring talents for the Adobe Digital Learning Service and has demonstrated aptitude for training staff members and mentoring colleagues to achieve outstanding levels of performance in line with project deliverables.

In this role Matthias was involved in building the curriculum and leading the software training environment for Multi Solution Workshops, Adobe Analytics, Adobe Target, Adobe Audience Manager and Launch / Data Collection. A key achievement was being awarded the global customer success story Award. This was due to Matthias building a learning programme for a client –SWISSCOM, across multiple solutions. This exceeded the clients’ utilisation expectations and led them to stay and extend their contract with Adobe.

He was and continue to be an active member of Adobe’s Instructor and Consulting community, contributing to the collective expertise and internal initiatives.

Translated business requirements into technical concepts. Built and implemented concepts for optimization & personalization use cases in different industries. Advised and led customers from tool evaluation to full implementation with a focus on managing the projects for enterprise customers. Managed the projects of the main customers like SPAR ICS Austria and SKY Germany.

• Drove customer retention by delivering exceptional service levels.
• Devised strategic plans to drive business growth.
• Fostered strong professional relationships for improved business networking.

A key achievement in this role was leading the transformation from the legacy Adobe Analytics implementation to Google Analytics within just three months, covering five websites including mobile apps and wearables (Apple Watch) for Focus Online one of Germany's largest news platforms. Matthias created detailed reports on web analytics data that directly assisted stakeholders in their decision-making processes, and performed A/B testing to identify the best-performing content and layouts. He analysed website design to enhance the user interface and improve navigation, while collaborating closely with developers to rectify bugs and errors to ensure a smooth user experience. He also worked alongside the marketing team to drive enhanced online visibility.

Built marketing dashboards and a reporting strategy for all main European markets. Administrated Adobe Analytics (formerly Omniture). Used Saint Classification and Data Sources to enrich the data set with additional context information.