Matthew Townend
Leeds,W. Yorkshire
Summary
Dynamic marketing professional with extensive expertise in social media marketing, SEO strategy, and paid media. Proven track record in content and affiliate marketing, leveraging data analysis to drive D2C and B2B marketing success. Strong leadership and team-building skills, along with proven project and team management abilities.. Passionate about developing innovative marketing strategies that enhance brand visibility and engagement.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work history
Commercial Coordinator
SALT Group Ltd
Leeds, West Yorkshire
01.2022 - Current
- Facilitated and executed the launch of the SALT dating app in over 30 countries
- Strategised, researched, prepared and implemented the advertising plan for every country launch
- Developed effective processes for metrics, data reporting, and workflow to meet strict project deadlines
- Coordinated and sustained relationships with dozens of contractors, influencers, models and social media marketers vital to our projects
- Elevated SALT from a small UK startup to a multi-million dollar company in just 2 1/2 years
Mortgage Senior Case Handler
Capita
Leeds, West Yorkshire
11.2017 - 12.2021
- Worked in Financial Services as a Mortgage Case Handler for Capita
- Clients included Lloyds Bank and Optima Legal
- Maintained a near-perfect production record in a heavily target-driven role
- Learned the mortgage process from end-to-end
- Led as deputy manager on a high-performing team
- Managed customer expectations and caseload in a fast-paced work environment
Assistant Manager
Best Buy
Boise, ID USA, Ada
09.2011 - 08.2017
- Promoted quickly from part-time sales to assistant manager due to my high sales performance and leadership skills
- Managed an eight-person appliances department and a 15-person mobile phone sales team
- Brought my departments up 30% revenue year-over-year
- Developed and maintained B2B relationships among appliance companies in partnership with my department
Site Manager
Boise School District
Boise, ID USA, Ada
01.2009 - 08.2011
- Cleaned the school daily, including bathrooms, floors, and hallways
- Developed student and staff connections within the school during the course of my employment
- Worked over the summer to deep clean the entire school and buff the floors
Education
Bachelor of Arts - Creative Writing
Boise State University
Boise, ID USA 01.2009 - 05.2015
Skills
- Social media marketing
- SEO strategy
- Paid media (extensive)
- Content marketing
- Affiliate marketing
- Marketing data analysis
- D2C marketing
- B2B marketing
- Team building
- Leadership
- Project and team management
- Communication skills
- Passionate, driven personality
Languages
Spanish
Advanced
References
References available upon request.
Timeline
Commercial Coordinator
SALT Group Ltd
01.2022 - Current
Mortgage Senior Case Handler
Capita
11.2017 - 12.2021
Assistant Manager
Best Buy
09.2011 - 08.2017
Site Manager
Boise School District
01.2009 - 08.2011
Bachelor of Arts - Creative Writing
Boise State University
01.2009 - 05.2015
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