MATTHEW SODEN
Watford,Hertfordshire
Summary
Dynamic and results-driven professional with a proven track record in developing individual needs and consistently exceeding team targets. Demonstrates strong account management and development skills, with a keen commercial awareness and the ability to maintain robust team and customer relationships. Adept at adapting to changing circumstances, developing bespoke training programmes, and leveraging networking skills to forge new connections. Confident communicator with influencing skills, driven by best practice and compliance, while upholding the highest standards of integrity and confidentiality. Skilled in managing difficult conversations, maintaining company focus, and possessing competitor awareness alongside empathy. Proficient in CRM software, multi-tasking mastery, market analysis understanding, account management techniques, target achievement strategies, quarterly business reviews, territory management, digital marketing initiatives including social media advertising. Expertise in pipeline management with Salesforce proficiency ensures effective customer retention strategies. Experienced in contractor management, technical sales approaches, sales forecast reporting as well as upselling and cross-selling techniques. Committed to brand development through B2C and B2B account management while excelling in client relationship management.
Experience with all Job Sectors :
- Accountancy and Tax:
- Advanced Manufacturing:
- Agriculture and Farming:
- Banking and Finance:
- Construction and Trades:
- Early Years & Primary Education:
- Engineering:
- Hospitality and Culinary: Human Resources (HR): .
- Insurance and Actuarial:
- Legal Services:
- Marketing, Advertising, and PR:
- Media and Journalism:
- Retail and E-commerce:
- Social Care:
- Software and Web Development:
- Sport and Fitness:
- Transport and Logistics:
Overview
1
1
Certification
30
30
years of professional experience
Work history
Key Account Manager
Total Jobs
London, England
Jan 2021 - Sept 2026
- Managing High Level Accounts for a Recruitment Job Board from 10k upwards :
- Direct contact with clients, understanding their needs and demonstrating value
- Building Relationships with Directors and Team Members
- Proactively networking and keeping updated on industry changes
- Delivering Sales Targets and Forecasting for future growth
- Being a Role Model and Leading by Example with the London Team
- Managed total job listings for recruitment services.
- Strengthened key client relationships through development of tailored account strategies, enhancing client satisfaction and loyalty.
- Maintained detailed knowledge of industry trends; positioned products effectively in the market.
- Implemented customer retention strategies, fostered strong relationships.
- Conducted regular business reviews, identified areas for improvement.
- Identified cross-selling opportunities to expand service offerings and increase revenue.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Participated in trade shows and corporate events to strengthen brand presence.
- Analysed sales data, optimised performance metrics.
- Resolved escalated customer issues promptly for increased satisfaction rates.
- Formulated strategic plans to increase product visibility and market share.
- Delivered presentations, secured new partnerships.
- Coordinated with internal departments for seamless service delivery to clients.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
- Devised targeted customer strategies to align with business growth and profit objectives, driving account expansion.
- Monitored commercial performance of full portfolio, scheduling consistent follow-ups with each account.
- Negotiated buying conditions and sales contracts to secure lucrative deals.
- Planned logistical operations for safe transportation, storage and sale of goods.
- Directed retail and wholesale operations, scrutinising and improving existing processes to boost efficiency.
Senior Sales Manager
Yell
2009.01 - 2021.01
- Currently in a position managing a Sales Team of 10 Sales Professionals developing high value accounts of between £7 – 35K per annum.
- Achieved the coveted “Gold Award” in recognition of outstanding sales management and customer relations.
- Highlighted significant accomplishments
- Direct contact with clients, understanding their needs and demonstrating value of working with Yell
- Conducted regular team meetings and conducting 1-1 Training and development of Team Members
- Engaged existing team clients by fostering individual relationships to enhance retention and satisfaction.
- Proactively networking and prospecting for new opportunities
- Delivering Sales Targets and Managing Sales Campaigns including Sales Revenue Forecasting
- Served as a role model for team members and Leading by Example
- Working with Senior Management on Business Strategies and Planning for the Future.
- Managed sales team to exceed annual targets.
- Coordinated targeted marketing campaigns, resulting in heightened brand recognition and increased client interest.
- Developed strong relationships with clients, enhanced customer retention rates.
- Led training initiatives, improved team performance.
- Led digital marketing initiatives initiatives to boost online presence.
- Generated new sales prospects through lead data analysis and LinkedIn research, maximising sales opportunities.
- Led sales teams to smash monthly sales targets with upbeat company culture and incentives.
- Broadened product offerings to attract new customers to reach new customers and leverage emerging market opportunities.
- Facilitated accurate sales forecasting by producing detailed lead reports in Salesforce.
- Fostered strategic relationships with suppliers and distribution partners to ensure order target fulfilment.
- Drove continual improvement within sales team through 1:1 reviews and coaching.
- Delivered lead generation strategy for EMEA market, targeting blue chip clients across Europe.
New Media Specialist Manager
Yell
2004.01 - 2009.01
- Led a team of 12 sales colleagues to transition to an online presence at Yell.
- Key Achievements:
- Worked with senior management to develop sales strategies
- Ran 1:1 meetings and mentoring sessions with the sales team members
- Developed appropriate targets and pathways to achieve results
- Delivered training for new starters in both the technical and corporate approaches of Yell
- Facilitated team meetings on day to day matters and important business development information
- Managed performance and motivated colleagues against targets
- Handled customer queries via social media channels; ensured high levels of customer satisfaction.
- Worked closely with graphic designers to produce visually appealing social media posts.
- Scheduled regular posts on various social media platforms; maintained consistent online presence.
- Enhanced brand visibility by developing and implementing comprehensive social media strategies.
- Coordinated with PR teams for successful product launches.
- Led the creation of promotional videos, increasing brand engagement.
- Developed a cohesive visual identity across all digital platforms, enhancing brand consistency.
- Organised press events, resulting in positive media coverage.
- Curated relevant industry news, providing valuable insights for team members.
- Conducted market research for data-driven strategy development.
- Streamlined internal communication with the introduction of a company-wide newsletter.
- Created compelling content to engage target audience.
- Liaised with influencers and bloggers for collaborative marketing campaigns.
- Updated company website regularly ensuring it remained current and engaging.
- Assisted in organising corporate events; improved client relations.
- Managed crisis communication to mitigate potential damage to brand reputation.
- Predicted and interpreted consumer trends to improve product offerings.
- Optimised resource allocation for increased profits.
- Represented organisations at seminars, conferences and business events.
Account Manager
Yell
1997.01 - 2004.01
- Responsible for Oversaw client relationships in New Media sector
- Summarised significant accomplishments
- Developed accounts, resulting in increased client advertising spend
- Consistently achieved quarterly and annual target of £185K
- Honoured with the New Media Specialist of the Year award on four occasions between 1999 and 2003.
- Collaborated with sales team for achieving shared objectives.
- Achieved client satisfaction by managing key accounts effectively.
- Delivered presentations to potential clients, securing new business partnerships.
- Implemented customer service policies, enhancing client experience.
- Coordinated with finance department to manage account finances efficiently.
- Resolved client issues promptly, ensuring high levels of satisfaction.
- Analysed sales data for identifying opportunities for growth.
- Developed new strategies with a focus on customer retention.
- Devised marketing plans, resulting in increased brand awareness.
- Worked closely with product development teams for customising offerings according to client needs.
- Conducted market research to stay abreast of industry trends.
- Monitored competitor activity, staying ahead in the market competition.
- Compiled comprehensive performance reports to provide insight into account performance.
- Established strong rapport with clients through regular communication.
- Facilitated training sessions to upskill junior team members.
- Managed business relationships to ensure loyalty and long-term commitment.
- Arranged and attended networking events, expanding professional contacts and prospects.
- Negotiated contracts, securing favourable terms for profitability.
- Led team meetings for efficient communication and project updates.
- Resolved customer issues in a timely manner and complaints to resolve issues and build loyalty.
- Maintained logs of account interactions and worked within data security guidelines to safeguard confidentiality.
Skills
- Proven Development of Individual Needs
- Consistently exceeding Team Targets
- Strong Account Management and Development
- Commercially aware
- Maintaining strong Team & Customer Relationships
- Adaptable and flexible as circumstances change
- Develops Bespoke Team & Individual Training
- Networking and developing new connections
- Confident communication and influencing skills
- Driven by best practice and compliance
- Highest standards of integrity and confidentiality
- Manages difficult conversations successfully
- Maintains a clear and absolute Company Focus
- Competitor awareness
- Capacity for empathy
- Knowledge of crm software
- Multi-Tasking mastery
- Market analysis understanding
- Account management techniques
- Target achievement
- Quarterly business review
- Account management
- Territory management
- Digital marketing
- Pipeline Management
- Salesforce proficiency
- Customer retention strategies
- Contractor management
- Technical sales
- Social media advertising
- Sales forecast reporting
- Upselling and cross-selling techniques
- Brand development
- B2C account management
- Client Relationship Management
- B2B account management
- Cost estimations
- Project management tools familiarity
- Product knowledge proficiency
- Sales promotion implementation
- Initiative taking
- Safety consciousness
- Communication effectiveness
- Market trend awareness
- Time efficiency
- Pricing strategy insight
Certification
Google Certified Reseller, Brand Awareness Certified, SEO Certified, Social Media Certified
Awards
Recipient of the coveted “Gold Award” in Recognition of Outstanding Sales Management and Customer Relations., Awarded New Media Specialist Of The Year four times, 1999 – 2003
Affiliations
- Football
- Rugby
- Travelling
Timeline
Key Account Manager
Total Jobs
Jan 2021 - Sept 2026
Senior Sales Manager
Yell
2009.01 - 2021.01
New Media Specialist Manager
Yell
2004.01 - 2009.01
Account Manager
Yell
1997.01 - 2004.01