Matthew Palmer

• Management of multiple ads accounts across various channels, including Google, Microsoft, Meta and Reddit ads.
• Heading up the paid team, including management of executives.
• Ongoing optimisation of product feed to ensure data is up to date and the highest quality possible.
• Meeting regularly with stakeholders and directors to report on performance and plan strategy, both for accounts and the wider business.
• In-depth forecasting from a sessions and revenue perspective on a weekly, monthly and yearly basis.
• Performing regular performance reviews with the team to develop skills of the more junior members in the department.
• Managing members of the team, including delegating tasks and maximising their skillsets by aligning strategies.
• Collaboration with merchandising, wholesale and creative teams to make sure I'm up to date with product details and working with the strongest, up to date creative.

• Management of ads accounts for a variety of platforms, including Google, Meta, TikTok and Amazon.
• Working with the social team to produce high quality content which can be used in advertising and organically.
• Managing agency partners to improve efficiency of accounts and reporting.
• Producing strategy across accounts and channels through key sale periods and beyond.
• Regularly meeting with directors and other team members to feedback results.

Responsibilities

• Management of PPC campaigns, with a focus on e-commerce clients
• Regular reporting on client performance and communicating with clients in weekly and monthly calls
• Feed optimisation across a variety of clients, utilising a variety of tools to improve account performance
• Have provided training across the PPC team to grow knowledge of Google shopping and feed optimisation
• Auditing accounts for potential new clients and being involved in the pitching process through to completion

• Ongoing management and optimisation of PPC accounts, both international and domestic
• Testing new areas of activity to drive new traffic and improve sales figures
• Assisting with training of a graduate - providing education surrounding PPC, paid social and other biddable/reporting platforms
• Weekly reporting at internal meetings, providing insightful analysis and updates on actions/next steps
• Communication with paid agency while working to ensure a seamless transition to in-house activity

• Creating Google & Bing Ads accounts, from scratch or when taking over from a previous account manager
• Ongoing optimisation of accounts on a daily basis, driving performance to generate leads/sales
• Driving and planning strategy for client accounts, short and long term
• Analysing data at a deep level, within ads interfaces and Google Analytics
• Regular contact with clients, both through weekly and monthly calls
• Running paid social activity, on Facebook, Instagram and Pinterest